WORST
From Root Beer Stand to Leading Global Brand, Marriott
Marks Diamond Anniversary "Our
75th birthday is a time to pause and reflect -- a time to thank each and
every one of our employees and guests who have made this milestone
possible. Great companies are nothing more than great people and loyal
customers," said J. W. "Bill" Marriott, Jr., chairman and
CEO. "But it's also a time to focus on our future. The lodging and
travel industries offer tremendous opportunity over the long-term, and
we're ready for the next 75 years." From
those modest beginnings in the spring of 1927 in Washington, D.C., J.
Willard and Alice Sheets Marriott gave birth to what has become the
leading global hospitality company with more than 2,400 hotels, nearly
450,000 rooms, and more than 140,000 employees. Widely recognized as a
world-class consumer brand, Marriott's portfolio of 18 individual brands
includes Ritz-Carlton; Marriott; Renaissance; Courtyard; Residence Inn;
Fairfield Inn; Ramada; TownePlace Suites and SpringHill Suites. In
addition to its hotel brands, the company operates vacation ownership
resorts under the Marriott Vacation Club International, Horizons, The
Ritz-Carlton Club and Marriott Grand Residence Club brands; corporate
housing through Marriott Executive Apartments and Marriott ExecuStay
brands, and senior living communities under the Marriott Independent
Full-Service, Brighton Gardens and Maple Ridge brands. While
Marriott is primarily known today for its hotels, the initial 1927 root
beer stand first expanded into a regional chain of restaurants called Hot
Shoppes. Well-known to many East-Coasters, Hot Shoppes pioneered curbside
service and was the originator of the Mighty Mo "double
hamburger" sandwich. As Hot Shoppes thrived, J. Willard and Alice
also launched other businesses. In 1937, they introduced the concept of
airline catering by providing passengers with box lunches at Washington
D.C.'s old Hoover Field. With Hot Shoppes widely expanded in the 1950's,
the Marriotts decided to try their hand at the hotel business, and in 1957
opened the Marriott Twin Bridges Motor Hotel, just outside Washington,
D.C., in Arlington, Va. Over
the years, Marriott has developed one of the most highly acclaimed
frequent guest programs in the travel industry-Marriott Rewards. With 16
million members, it is the largest program of it kind and recently
received its fifth consecutive award as "Best Hotel Rewards Program
in the World" from Business Traveler magazine. Also, Marriott's
"Spirit to Serve Our Communities" community relations and
employee volunteer program and "Pathways to Independence"
welfare-to-work program have been recognized by government officials and
social organizations as among the best in the private sector. The
2001 American Customer Service Index (ACSI), a customer survey conducted
by the University of Michigan Business School's National Quality Research
Center, rated Marriott "best in customer satisfaction." Marriott
was also named "2001 Best Domestic Hotel Chain" by Business
Traveler magazine, "Best Business Hotel Group" by Business
TravelWorld Awards-United Kingdom, and "Best Worldwide Hotel
Group" by Irish Travel Trade Awards. In
recognition of the company's long-standing commitment to culture and
diversity, Fortune magazine named Marriott "Most Admired
Company" in the lodging industry in 2002 and the "50th Most
Admired Company" overall; one of the "100 Best Companies to Work
For" in 2002; and one of the "Top 50 Companies for
Minorities" in 2001 (its most recent minority ranking). Working
Mother magazine named Marriott one of the "100 Best Companies for
Working Mothers" in its most recent 2001 rankings, and the company is
the 2002 winner of the Catalyst Award for advancing women's leadership in
the workplace. In its latest rankings, LatinaStyle magazine named Marriott
one of the "50 Best Companies for Latinas to Work For in the
U.S." HOTELS, AIRLINES SPEND BIG, LURE TRAVELERS BACK After months of staying home, business travelers are being
wooed by hotels and airlines in the biggest marketing blitz since before
Sept. 11. Airlines and hotel chains say they're seeing early,
encouraging signs of a travel recovery six months after the attacks.
Marketers are spending serious money — and offering unusual incentives
— to get travelers' attention as the closely watched spring season
begins.
The heavy volume of travel marketing now "is
atypical" for spring, says Jerry Dow, United's director of marketing
communications. "All of us have waited for the appropriate time.
We're all looking at different sets of data, but it's all telling us that
travelers seem to be willing to get back out there." Marriott's new campaign features coaches Mike Ditka, Jon
Gruden, Lou Holtz and Phil Jackson "coaching" business travelers
on their trips. The vast majority of Marriott's customers are on business.
"The message and method are like nothing we've done before,"
says Deborah Fell, senior vice president for marketing. It's the first time Marriott — whose brands include
Courtyard, Residence Inn and Fairfield — has used TV to promote a
Marriott Rewards offer. Both Marriott and Hilton also report an uptick in group
business from meetings. "The markets where we're seeing strength are
New York, Washington, New Orleans and Hawaii," says Marc Grossman,
Hilton senior vice president. Travel in the Washington area got a boost Wednesday when the
government said it will allow Reagan National to return to pre-Sept. 11
schedules by April 15. National will have about 180 more flights a day, or
800 total. MORE
CORPORATE FLIERS WILLING TO STAY OVER SATURDAY NIGHT
Airlines
put the so-called Saturday night stay requirement on their discount
advance- purchase fares for one reason only: They want business travelers
to always pay top dollar. By
making a traveler spend a Saturday night on the road to get a cheaper
fare, airlines literally bank on the likelihood that even those business
travelers who are able to plan trips weeks in advance probably won't do
so. On a business trip, who wants to spend an idle extra weekend away from
home? Well,
it seems that a growing number of business travelers either want to, or
will, stay the weekend, according to a new report from Forrester Research
Inc. (news/quote) The
Forrester report, based in part on a scientific poll last July of more
than 1,500 business travelers, suggests that about a third of business
travelers — a segment that is younger and less likely to be married than
the average — are quite willing to spend that weekend on the road. And
increasingly, said Henry Harteveldt, Forrester senior travel analyst,
companies are realizing that they can still save money even if they offer
to pay for hotel, meals and other extra expenses for that leisure weekend.
With
a business fare that doesn't require a Saturday night stay, "you're
looking at transcontinental fares of $2,300 from, let's say, San Francisco
to New York," Mr. Harteveldt said. "But if you plan your trip in
advance, and don't mind staying over the weekend, the fare drops to maybe
$458." This
segment of the market partly reflects people who relish the opportunity to
combine business and pleasure on the road, Mr. Harteveldt said. "They
really look forward to business travel, and they don't mind it if their
companies say, stay over a Saturday night," if the company is paying
the extra costs, he added. The
Saturday night stay requirement has been a buttress of the airline fare
structure for over 20 years. Last August, however, after six months of
declining revenue from business travel amid complaints about soaring
fares, major airlines suddenly dropped the requirement on a relative
handful of selected and highly competitive routes clustered in main hubs. Industry
analysts suggested then that the move to eliminate the Saturday night stay
could accelerate. But the airline industry collapsed after Sept. 11; many
of those attractive business fares that did not require a Saturday night
stay also collapsed. Total losses for the year exceeded $7 billion. In the
months after September, with business travel off even more, airlines
instead furiously cut leisure fares on certain competitive routes in
desperate attempts just to fill airplanes. Now,
with business travel coming back, and with many leisure fares so low,
business travelers have been more unhappy than ever about the prices they
pay. Aware
of that, airlines have begun to shift attention once again to business
travelers as the busy warm- weather travel season approaches. For example,
United Airlines said yesterday that it would add about 15 percent more
flights from its Chicago hub and cut some fares this summer, in a bid to
attract returning business travelers. "We
believe that if we put the schedules in that address what the business
flier is looking for, it benefits the leisure flier as well, because
they'll have the opportunity to have the same kind of multiplicity of
opportunities," said Chris Bowers, United's senior vice president for
marketing. "The
business fliers want to go when they want to go," he added. "The
business travelers have been telling us since we pulled the schedule down
following Sept. 11 that we were thwarting their ability sometimes to be as
flexible on the road as they need to be." This
week, United and several competitors also extended special discount fares
intended to attract business fliers on highly competitive routes. On many
of those special fares, the Saturday night stay requirement has been
dropped for the extent of the sale. The
new Forrester research, however, indicates that whatever the future
resilience of the hated Saturday night stay, some business travelers have
decided that if they can't beat it, they'll join it. Because
some business travelers are buying the advance-purchase fares with the
weekend stays, "airlines can no longer easily tell at a glance who's
a business traveler and who's a leisure traveler," Mr. Harteveldt
said. "Business
travelers have reached the breaking point" with fares, he added. Some
of them, he said, now "are taking this opportunity to reinvent
themselves from a pricing standpoint." Susan
Black, a business-strategy consultant from Woodcliff Lake, N.J., who
travels about 100,000 miles a year on business, is one of them. "In
the past I never entertained Saturday night stay-overs because I try to
balance my life with my work," said Ms. Black, who is married and has
two children, ages 2 and 4. "But now all of a sudden it's beginning
to look a lot more attractive, when you see a round-trip fare that jumps
from $200 to $2,000" between the leisure and business rates, she
said. The
fare discrepancies "are more pronounced" since September, said
Ms. Black, who still has to fly often on short notice and pay the top
fare. But whenever possible, when business needs and family itinerary
allow it, she now opts for the cheap fare that requires a weekend stay. "Sometimes
I'll take one of my kids, and try to make it a bit of bonding time,"
she said. It just requires more planning. "Luckily, we have a great nanny," she said. CHINA
MODERATED IMPACT OF 911 ON HONG KONG Hong
Kong was spared the full effects of September 11, thanks to the China
market, says Clara Chong (right), executive director, Hong Kong Tourism
Board, in her assessment of Hong Kong’s hospitality industry, post 911. “Hong
Kong has been more fortunate than many destinations in the wake of the
September 11 terrorist attacks as we have the huge, and largely unaffected
mainland China market at our doorstep. While
other source markets were still in the doldrums, arrivals from the
mainland registered nearly 30 percent growth in the fourth quarter of 2001
alone, reaching 4.48 million for the full year.” However,
all markets, after hitting a low point (3.3 percent decline) in October,
made a faster-than-expected recovery in November and December. In
December, Hong Kong welcomed its highest-ever number of visitors in a
single month – 1.3 million. “For
the full year, arrivals grew 5.1 percent to a record 13.7 million, a far
better performance than anyone could have hoped for three months
earlier,” said Chong. In
terms of impact on hotels, top tariff hotels were the worst affected and
saw occupancy dip further, to as low as 67 percent in September. They
recovered to 74 percent for the year, which is still some way below the 82
percent of 2000. Medium
tariff hotels that cater particularly to mainland Chinese and short-haul
visitors have continued to perform well, averaging 80 percent occupancy
for the year. Hotels
outside the main tourist areas of Central, Wan Chai, Causeway Bay and Tsim
Sha Tsui have proved especially popular, achieving over 90 percent
occupancy in November and December. Chong
said one effect of this was the growing recognition by hotels of the value
of mainland visitors and their rapidly increasing spending power; they are
second only to those from The Americas. “Many
larger hotel groups that have not previously considered Mainland China an
important target market are now readjusting their strategies.” Chong
said that barring any further serious incidents, “we have confidence
that the recovery will continue into 2002 and, indeed, that the industry
can bounce back even stronger than before”. Source: www.TravelWeeklyEast.com PATA
SEEKS TO BOLSTER MIDDLE EAST TIES – TO EXPLORE WAYS TO CAPITALIZE ON THE
GROWING TRAVEL FLOWS BETWEEN MIDDLE EAST AND ASIA PACIFIC REGIONS The
Pacific Asia Travel Association (PATA) has extended a special invitation
to senior travel and tourism executives in the Middle East region to
attend the 51st PATA Annual Conference in New Delhi, April 14-18, 2002, to
explore ways to capitalise on the growing travel flows between the two
regions. PATA
President and CEO Mr. Peter de Jong last week sent out personal letters to
nearly 200 senior executives of travel and tourism companies, hotels,
airlines and national tourism organisations in the Middle East inviting
them to the April conference to build upon this very promising trend. "As
our Annual Conference is always attended by top executives from the
Pacific Asia region, it will be a great opportunity for their counterparts
in their Middle East to network, develop contacts and explore future
business opportunities," Mr. de Jong said. "PATA research shows
a growing interest in travel between the Middle East and the Pacific Asia
region. Both have long held relatively small market shares in the total
arrivals of countries in both regions and it is now clearly time to build
this up." Mr.
de Jong noted that many Middle East airlines such as Emirates, Qatar
Airways and Gulf Air are growing their networks in the Pacific Asia
region. There
is increased interest in travel from the Arab Gulf region to Australia,
New Zealand, India, Singapore, Malaysia, Indonesia and Thailand. At the
same time, there is considerable potential for outbound travel from the
Pacific Asia region to the United Arab Emirates and other Gulf countries,
as well as Jordan, Egypt and Syria. "The
two regions enjoy extensive cultural and historic links," Mr. de Jong
said. "It is long overdue for us to capitalise on them." He
said PATA is planning to invest strongly in promoting more outbound travel
from the Middle East to the Pacific Asia region in future by producing
more research, attending Middle East travel trade shows and organising
seminars and workshops. "We
would like to work with our Arab counterparts to see what further
opportunities exist for more two-way travel between the two regions. I
think having a strong Middle East presence at the Conference will send a
strong indication to PATA members of the future potential of this new
opportunity." As a
further incentive to the Middle East executives, PATA is offering a
special one-time participation package to introduce them to the networking
benefits of the Association. The
Conference programme, hotel and airline details, destination information
and registration forms are located online at www.pata.org.
For more information, please e-mail: conference@pata.th.com.
Fax: (66-2) 658-2013. The 51st PATA Annual Conference is supported by PATA's Premier Partners: MasterCard, National Geographic Traveler, Time Inc. Asia, Interval International, Stone Ground Solutions, CNN and Tesa Entry Systems. PATA's Premier Partners, a select group of companies, are committed to investing in the future of Pacific Asia. ‘TOO
LAIDBACK’ – AUSTRALIA FIGHTS TO SHED ‘GOOD TIME’ IMAGE Australian
tourism has been told it suffers from a perception that it is too
laidback. “It’s
time for the Australian tourism industry to be taken seriously,” said
Australia’s federal tourism minister, Joe Hockey. “It deserves the
same gravitas as other major industries in this country.” Hockey
said tourism’s image as a ‘good time’ industry was holding it back.
The minister has the support of several key industry leaders. “Like
Joe Hockey, the supposedly frivolous impression of the industry annoys me
greatly,” said Michael Issenberg, managing director Accor
Australia/NZ/Japan. “But I think government can lead the way in changing
that view by providing support in terms of export marketing, human
resources initiatives, favourable taxation policies and fewer punitive
taxes.” Issenberg
said tourism was still the first industry to have taxes imposed upon it.
“And unfortunately they are rarely lifted, making a struggling industry
struggle even further.” He
said the biggest problem was that people usually characterised hotels as
luxurious resorts or five-star city hotels. “The reality is that many of
these hotels and resorts are struggling, whereas the majority of
functional, hard nosed hotels in the ‘economy’ sector are performing
strongly, if not glamorously.” He
acknowledged that the industry still had room to move in terms of getting
across the ‘hard-nosed’ business edge of tourism and hospitality. Jon
Hutchison, managing director of the Sydney Convention and Visitors Bureau
said the issue was ignorance, much of which had always existed in
governments as well as communities. “Why is this so? It’s because if
you have a whole lot of industries, often competing with each other, it is
hard to get an agreed, consistent voice.” David
Shackleton, Starwood’s area managing director, Australia, New Zealand
and Fiji, said he believed the tourism industry recognised the need to be
constantly proactive and was not resting on its laurels. “The
importance of the tourism industry cannot be underestimated,” said
Shackleton. “Further recognition and emphasis by governments and
industry towards its development will certainly enhance its value and
contribution to the economy. “The
nature of the product we are selling is perceived as a desirable
experience which may account for the ‘good time’ perception. However,
(tourism) management and businesses face the same issues as other
commercial enterprises.” Leigh
Harry, chief executive of the Melbourne Exhibition and Convention Centre,
and chairman of the Business Events Council of Australia, said that the
tourism industry, as a very significant earner of overseas dollars, should
be taken much more seriously. “But it would be fair to say the industry,
including the business tourism sector, has not been as good as it should
be in proving its own worth.” Source: www.TravelWeeklyEast.com HONG
KONG HOTELS SECTOR CHALLENGES PRICELINE.COM SAVINGS CLAIM However,
hoteliers and other ticketing agents say the system does not offer any
better rates than other travel wholesalers. They
argue that the Priceline model is flawed and, while it has been successful
in the United States, it would have little impact on the business of tour
operators in Asia, where travellers' behaviour has proved hard to change. The
joint venture is linked to airlines in 41 countries in the US, Europe and
Asia except China, and offers hotel rooms in 16 countries, including
China. According
to the company's promotional material, "thousands of air tickets and
hotel rooms go unsold each day" and Priceline can save up to 30 per
cent in average retail prices. Christoph
Oberli, e-commerce manager of Mandarin Oriental, said the group's
four-star Excelsior Hotel in Causeway Bay had signed up. "We
will certainly offer our good rate in the period where demand (is)
generally low," he said. "However,
our policy is we sell at the same or similar prices to all our channels.
So whether someone is from Hutchison-Priceline or not, the price should be
more or less the same. "We
prefer to go with our four-star property first because it is a relatively
new concept of online reservation." Shangri-La
Asia spokeswoman Julia Record said: "We are looking at it but nothing
has been signed. "We
may test one of our 38 hotels but (there are) no details at the
moment." Le
Meridien Hotels and Resorts, which has 144 hotels in 57 countries, is also
in discussion with Hutchison-Priceline.com, according to a spokesman. Derek
Loke, regional director of sales at Meritus Hotels & Resorts, which
did not join the programme, said it was not easy to compete with the big
tour operators as they could secure very good deals with hotels and
airlines. "As
far as I know, it will upset the wholesale partners if they knew hotels to
give an unexceptional low offer to a particular agency," he said. He believed there should not be a significant shift of hotel reservations from traditional channels to the online ticket agency. 5
CITIES VIE FOR EIBTM 2004 Barcelona,
Madrid, Lisbon, Vienna and incumbent Geneva are in the running to become
home to EIBTM in 2004. Managing
director of Reed Travel Exhibitions, Tom Nutley, said a decision on which
of the five cities would win Europe’s biggest incentive and meetings
trade show would be decided by the summer. The
main criteria, he said, was availability of hotel inventory of four and
five star quality and the airlift. “All five have got the venues.” At
the same time, RTE is also reviewing the dates of the event, which has
been held in May since its inception more than 10 years ago. Nutley
said RTE was carrying out a survey among attendees to determine the best
timing for the event. “We are reviewing May.” Source: www.TravelWeeklyEast.com Industry
leaders say more business people are jetting to trade events and filling
hotel rooms again nationwide. Tradeshow Week predicts attendance
will return to single-digit growth rates this summer, after falling 20% in
the fourth quarter -- the worst drop ever. *
Las Vegas abuzz. Shortly after Sept. 11, more than 200 trade shows and
meetings were canceled in this famed gambling town. Convention attendance
swooned 36% to 165,000 in September. Taxis were easy to find. Asian
travelers and gamblers, a big source of revenue, stayed home. Now
Vegas is booming again. Hotel room occupancy -- down to 74% last September
-- is climbing back to 80%-plus. The giant Consumer Electronics Show in
January booked a record 1 million square feet of exhibitors' space. Asian
travelers are back, with Japan Airlines and Singapore Airlines adding new
flights this year to Las Vegas. "Things are returning to
normal," says spokesman Rob Powers of the Las Vegas Convention and
Visitors Authority. *
San Francisco rebounding. The high-tech crash hurt this postcard-pretty
city last year, as the number of business travelers in town for meetings
fell 25%. But
the city's convention business keeps growing, with major trade shows by
Apple Computer, Oracle, IBM and other companies. Hotels also are reporting
an upsurge in business travelers booking rooms for small conferences and
meetings this year. "So
far, all signs are signaling optimism," says Mark Theis, vice
president at the San Francisco Convention and Visitors Bureau. *
Orlando upbeat. The economic gloom and Sept. 11 led to 25% of travelers
canceling their trips here last quarter. Today, only 10% of travelers are
canceling, and hotels are starting to hire back laid-off workers, says
William Peeper, president of the Orlando Convention and Visitors Bureau.
"Demand clearly is picking up," he says. *
New York rising. Legions of business travelers are changing their meeting
sites to New York in a show of support for the devastated city. Hotel
occupancy rates climbed to 60% recently from 30% in September, says
Cristyne Nicholas, president of NYC & Company, formerly the New York
Convention and Visitors Bureau. Why
such confidence? People no longer fear flying. Corporations are opening
their travel coffers. Tourism officials are offering discount travel
deals. And, if Federal Reserve Chairman Alan Greenspan is right, the
recession is dead. Says
Nicholas: "The worst days are behind us."
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