Newsletter - November 25, 2002
FT
examines ‘volatile’ global visitor numbers
Financial Times
considers how the 11 September terrorist attacks, Bali nightclub bombing
and current threat of war in the Middle East have ‘reshaped the
international tourism landscape’.
The paper reports the terrorist attacks had an immediate effect on
visitors to the US, with figures from the Travel Industry Association of
America (TIAA) showing the number of inbound tourists fell 11% in 2001 to
45.3m. The Association predicts a further year-on-year decline for 2002
and is wary of forecasting a full recovery.
Last
month’s bomb in a Bali nightclub, meanwhile, resulted in a
75% plunge in visitors to the island. The Indonesian government expects
the decline to spread across the country, leaving around 2.7m people
jobless.
Advice from western governments to their citizens to avoid
travel to southeast Asia in the wake of the Bali attack has hit
tourist numbers further.
Governments have reacted differently to the problems faced by their
tourism industries. In the UK, which last year was hit by the foot and
mouth crisis and the after-effects of 11 September, the government
has contributed £20m to a £40m marketing campaign. However,
US tourism businesses have received no state aid to promote the country
abroad since 1995.
‘We’re asking the federal government for $100m and we’ll match
it,’ William Norman, president of the TIAA, told the FT. ‘We
are the only industrialised country in the world which doesn’t have a
federally funded public private partnership for tourism. It’s long
overdue.’
Other destinations have, conversely, benefited from the current political
climate, reports the FT. While the number of tourists from the
Middle East to the US has dropped since 11 September, with ‘anecdotal
evidence’ suggesting they are wary of public hostility, Asian countries
such as Malaysia are increasing their marketing spend in the region.
‘Immediately after September 11 we stepped up our promotional drive in
the region and we soon saw the benefits,’ said Tourism Malaysia’s
Cindy Lam. In 2000, Malaysia received just 54,000 visitors from the Middle
East. By 2001 this had doubled to 115,00 and it is expected to increase
again this year.
But the FT comments it is ‘doubtful’ the trend will continue
given the threat of war in Iraq. The paper concludes that ‘while the
circumstances of last year have shown tourism is adept at handling
challenging circumstances, a war is the last thing it needs’
Hilton
Announces Strategic Financial Transactions to Reduce Debt, Extend
Maturities
(BUSINESS
WIRE) - Hilton Hotels Corporation announced three separate transactions
consistent with the company's financial strategies of reducing debt and
extending maturities:
Hilton
sold $375 million of 10-year Senior Unsecured Notes with settlement and
closing scheduled for November 22, 2002. The notes carry a coupon of 7.625
percent and have a maturity date of December 1, 2012. Proceeds from the
sale will be used to repay indebtedness under the company's revolving
credit facility. Book runners on the transaction were Morgan Stanley and
UBS Warburg, with Credit Suisse First Boston serving as co-lead.
The
company sold $67 million in timeshare notes receivable to a wholly owned
subsidiary of GE Capital. Proceeds from the sale will be used to reduce
corporate debt. This represents the second tranche to be sold to GE; the
first tranche of approximately $52 million was sold June 27, 2002.
Approximately $90 million of timeshare receivables currently remain in
Hilton's portfolio.
Hilton
also announced that it has received commitments necessary to renew its
$150 million 364-day revolving credit facility. The facility is scheduled
to close November 26, 2002, with no change in fees or borrowing rates.
Bank of America Securities acted as Lead Agent and Arranger on the
renewal.
Mariel A. Joliet, Hilton's senior
vice president and treasurer, said: "The bond sale represented a
successful and timely capital market execution, and we were very pleased
with the reception in the marketplace. We are happy to have completed
another sale of timeshare receivables to GE Capital on excellent terms.
The renewal of our 364-day facility demonstrates the support that Hilton
enjoys in the banking community. Taken together, these three transactions
are important steps in advancing our financial goals of reducing debt and
extending maturities."
Tulip plans UK expansion
Hotel chain Golden Tulip UK is looking for a site near Manchester Airport
as part of a £33m expansion drive which includes a major development at
its Old Trafford property.
The group plans to build 100-150 Tulip Inns, its budget brand.
Golden Tulip UK is on the acquisition trail after it secured funding from
Graphite Capital, Barclays Bank and the company's own management team.
Tim Wheeldon, the chain's property director, said it is seeking sites of
between one and three acres, with planning permission.
He added: "Our aim is to build up to 17 hotels nationwide during the
next three years. We have identified Manchester Airport as a key area.
Accessibility
"We are keen to acquire freehold or leasehold sites, close to main
arterial routes and business centres. Good accessibility to local and
regional leisure attractions is also an important factor."
Each Tulip Inn will generate about 45 jobs, in addition to those created
during the construction and fitting-out phases.
Golden Tulip UK already has hotels in Manchester and Birmingham. The
Golden Tulip group is one of the world's 10 biggest chains, with 450
hotels across 50 countries.
The 108-bedroom Old Trafford Golden Tulip is undergoing a £4m extension
following a 15 per cent rise in business travellers over the past year.
Conference bookings have doubled. The eight-storey extension, which is due
to open next month, will boast 56 more bedrooms, five conference suites, a
business centre and a boardroom.
General manger Roger Goldsworthy said: "We'll continue to offer
business guests those additional touches that make spending a night away
from home more comfortable - duvets, throws and cushions on beds,
bathrobes and CD players - and be able to offer them the very latest in
business and conference facilities."
HR
Aspirin – Effective Recruitment
Written By: Christopher
Mumford
HVS International
Human Resources is the headache that keeps hotel
managers from their 40 winks, according to a 2001 survey by Cornell
University. Attracting talented staff in the first instance was seen as
the ultimate waking nightmare. Chris Mumford looks at the options
available to companies without a decent cloning programme.
D.I.Y.
Do-it-yourself recruitment is certainly one option;
after all is that not what in-house HR departments are for? The main
benefit of D.I.Y. recruitment is that the company maintains control of the
hiring process from start to finish. A common misconception is that it is
also cheaper than outsourcing. Add up the cost of advertising and the
number of manpower hours however and there is very little saving over
outsourcing to a recruitment firm. In addition this method means that a
company is generally reliant on candidates who are looking to make a
change, for whatever reason, and have applied for the position. In other
words, active job seekers. Can a company be sure that it is making the
most effective hire when it is dependent on candidates approaching it
rather than vice-versa?
Outsourcing
For companies that decide they need external assistance
there is a choice to be made in terms of the most appropriate type of
help.
Contingency
search firms are typically paid on a results-only basis. They tend to
specialise in niche sectors of the market and concentrate on developing a
database of candidates qualified in this area. When briefed by a company
to find candidates they therefore have a ready pool of talent in which to
dip. This saves time and often has the benefit that the recruiter has
known the candidates for a period of time and is highly informative about
them.
There is generally no exclusivity given to a
contingency search firm so most recruiters will be competing with other
recruiters. Competition also comes from client companies who are trying to
find candidates through their own means. This means that contingency firms
typically place a quarter of assignments and are therefore obliged to work
on several assignments at once, compromising quality. Companies also need
to be aware that the supply of candidates will be dependent on the scope
and quality of the recruiter’s database.
Typically, contingency search is considered for lower
and mid-management property level positions where a company is interested
in seeing a large range of qualified candidates and is willing to take on
some of the screening and selection process itself.
Retained
executive search firms are better suited to senior level positions where
it is paramount that the employer hires not any qualified candidate but the
most qualified candidate.
The recruiting process of a retained executive search
firm is highly intensive and an employer can expect:
·
An accurate assessment of the firm’s
capabilities to perform the search as well as how the search will be
carried out.
·
A shared knowledge of the market.
·
Strict confidentiality
·
A report detailing the position to be filled,
·
Original research targeting likely employers of
potential candidates.
·
Screening and full assessment of potential
qualified candidates to create a shortlist for the employer.
·
Full contact between client and candidate.
·
Thorough reference and background checks.
·
Assistance in drafting the employment offer.
In addition, the
employer can be assured that the search firm abides by the Code of Ethics,
Professional Guidelines and Client’s Bill of Rights as set out by the
Association of Executive Search Consultants (www.aesc.org),
and that the search firm will implement an ‘off-limits’ policy in
which it pledges not to recruit from the hiring organisation.
Different scenarios demand different solutions. In today’s climate,
when recruitment and the attraction of talent are such major concerns,
successful and effective hiring is more important than ever. By
possessing a knowledge of the options available and an understanding of
their appropriate usage companies can help ease one more headache and get
a good night’s sleep.
Christopher
Mumford
Managing Director
HVS
Executive Search
cmumford@hvsinternational.com
Rick
G. Layton named President of Georgia Hospitality & Travel Assn.
Hospitality industry veteran returns to GHTA to unite
restaurateurs,
hoteliers, travel/tourism specialists and allied members
as the voice of hospitality for Georgia
Rick G. Layton, a 30-year hospitality industry veteran, was
named President & CEO of the Georgia Hospitality & Travel
Association this month. The non-profit umbrella organization, comprised of
the Georgia Restaurant Association, Georgia
Travel Association and the Georgia Hotel & Lodging Association, represents
more than 2,300 businesses in the lodging, foodservice, licensed beverage
and travel industries. Layton previously served as GHTA Chairman of the
Board and President of the Georgia Hotel & Lodging Association.
GHTA provides a strong voice in governmental affairs
including: promoting increased spending for statewide
tourism through the Georgia Department of Industry, Trade and
Tourism (GDITT), insuring the Hotel/Motel tax is spent as it was intended,
and having a full legislative agenda that protects and promotes the
Hospitality industry. The Educational Foundation of Georgia, an affiliate
of GHTA, also offers educational programs.
“In today’s economic climate, it’s important that we
move the hospitality industry from a No. 2 position in economic impact in
Georgia to the coveted No. 1 position, not only in the minds of the
legislature but in the hearts of Georgians,” Layton said. “I am proud
to return to the GHTA to help our Georgia communities generate the much
needed tourism spending and support.
“GHTA is the place where all sections of hospitality come
together as one voice,” Layton said. “This unified voice will ring out
loud and clear in 2003, saying ‘Southern hospitality is alive and well
in Georgia.’”
About
GHTA
GHTA
is a membership-based business organization, which unites all segments of
the travel and tourism industry for the protection and promotion of its
members’ interests. The hospitality industry in Georgia is the state’s
second largest industry, employing nearly 500,000 Georgians. GHTA is the
umbrella organization for Georgia Restaurant Association, Georgia Travel
Association, the Georgia Hotel & Lodging Association, and related
allied members.
Hotel
Mortgage Loan Workouts and Defaults
Written
By:
Michael
T. Sullivan & Marshall
A. Bendelac HVS Capital
Corp.
This
is the first of a series of articles in which we will discuss current
problems that some borrowers (and obviously their lenders) are having with
hotel mortgage loans, along with ideas and strategies for possible
resolution.
To
start, frequently asked questions include: how bad are things in the
hospitality industry, especially regarding the conditions of hotel
mortgage debt? Also, is this a “U” or “V” shaped downturn?
As things have evolved over the last year or two, the downturn can
probably be best described as an “L” shaped downturn. In most
markets, Revenue per Available Room ("RevPAR") has deteriorated
and, for the most part, remained fairly flat. On a positive note,
however, improvements in the operating margins of the hotel industry have
been well chronicled. Additionally, the current interest rate
environment has been an added blessing for the industry, especially for
borrowers of variable rate hotel mortgage debt. So the volume of
hotel mortgage defaults and foreclosures has not been at the levels that
had been expected.
This
does not mean that there have been no defaults or foreclosures. From
the lenders’ perspectives, particularly as it relates to their real
estate debt portfolios, hospitality mortgages have been by far, the most
troubling component. However, in most cases in which a lender has a
reasonably balanced mortgage portfolio spread out over a variety of real
estate asset classes, hospitality mortgages are usually relegated to a
minority of the total. As such, even if default rates of hotel
mortgages have climbed, such defaults only constitute a small percentage
of lenders’ portfolios. Due to this, few lenders seem to be
worried about “going under” because of defaulted hotel mortgage debt.
Therefore, improved operating margins, low prevailing interest rates, and
a lack of general real estate malaise (affording lenders the opportunity
to be somewhat understanding in handling defaults within their hotel
mortgage debt portfolios) have combined to limit the number of defaults
and subsequent foreclosures. Still, defaulted hotel mortgage debt
(despite its percentage of an overall portfolio) represents a problem with
which needs to be dealt.
As
stated above, since real estate mortgages portfolios are, in general,
doing well, and the problems to date primarily involve hospitality, not
many lenders are sufficiently staffed to manage these problem loans.
In the early 1990s, when real estate defaults were rampant, workouts,
foreclosures, and troubled asset management essentially became a
“cottage industry,” with numerous real estate professionals becoming
active in the resolution of these problems. In response to this
current lack of workout personnel, HVS has created a new and specialized
division to handle this cycle’s downturn: the HVS Special
Hospitality Assets Group. Along with two major national law
firms, we are currently providing a host of services to lenders and
borrowers, working through and resolving their issues (please click
here to view more information on the HVS Special
Hospitality Assets Group).
Essentially,
a default in a hotel mortgage loan is a liquidity problem, or more
precisely, is the result of a lack of liquidity. What exactly do we
mean by the term liquidity? A lack of cash, cash flow, cash investment,
and/or cash equity. In other words, a hotel that is the subject of a
monetary default will often enter a downward spiral, and the various
parties associated with the hotel (and/or its underlying debt) cannot or
will not resolve the problem with cash. Of course, this problematic
trend usually begins with a lack of liquidity at the property itself.
The hotel is not generating enough bottom-line cash flow to fully service
its monthly debt service requirements. This failure to meet debt
service then extends this liquidity problem to the lender. However,
the lender often takes the position that it has already invested as much
money as it is going to into the project, and will not invest any
additional capital. At such point, the lender is likely becoming
concerned about the loan’s repayment risk (specifically, as it relates
to principal amounts), so the notion of any additional investment is
probably a non-starter.
Financial
conditions of the borrower often mirror those existing at the property;
when the property (or the hotel industry in general) is doing well, the
borrower should be financially stable, at a minimum. Alternatively, when
property operating conditions deteriorate, borrowers often suffer.
This is particularly true for those borrowers that are heavily invested in
the hotel industry. As such, more often than not, a borrower will
not be in a position to provide much (if any) meaningful financial
assistance to a troubled hotel property.
By
this point, the borrowers may have missed some scheduled payments
(principal and/or interest). Sometimes, they will have asked for,
and obtained, some level of temporary forbearance or other concession(s)
from their lenders. Due to the apparent “L” shape of the
industry’s current downturn, however, sooner or later some action must
take place. Examples include the borrower seeking more formalized
and longer-term concession(s) from the lender, the lender beginning
foreclosure proceedings, the borrower contemplating bankruptcy, or some
other decisive plan of action. Such topics will be discussed in more
depth in our upcoming segments.
Michael
T. Sullivan
Marshall
A. Bendelac
HVS Capital
Corp.
Tourism
between "Moderate Optimism" and "Structural Changes",
WTO Tourism Recovery Committee says
The
World Tourism Organization (WTO) Tourism Recovery Committee assesses that
recent events in the world have temporarily set back the pace and scale of
recovery but consumers will still seek to travel, even if it includes
changing their destination or postponing their trip. Many markets continue
to be strong, thus allowing the tourism industry to remain reasonably
optimistic, while recognizing the structural changes currently in motion.
The
WTO Tourism Recovery Committee met for the third time during the recent
World Travel Market in London on 12 November. Among attendees were high
officials of several Member States, including representatives from
Australia, the United States of America and the private sector, as well as
the World Travel and Tourism Council. The speakers included WTO
Secretary-General, Mr. Francesco Frangialli; President and CEO of the
Travel Industry Association of America, Mr. William S. Norman; Director of
International Relations of TUI, Mr. Günther Ihlau; CEO of Australian Task
Force, Mr. Christopher Brown; Indonesian Minister of Culture and Tourism,
H. E. Gede Ardika and many others. The meeting was chaired by the Minister
of Tourism and Antiquities of Jordan, H. E. Dr. Taleb Rifai.
The
speakers varied in theme, yet overall agreed the impact on tourism has
been international. Some of them stressed the fact that in some generic
markets the reason for a decrease in outbound is a bad economic
performance, for example in Germany. On the other side the British economy
is doing really well, but the prices, most of all real-estate, went sky
high, so although people, especially regular travellers are reluctant to
spend. Some participants thus argued, that the economic situation in
Europe is a more important obstacle in tourism development than attacks in
Bali, Djerba and the USA.
One
of the presenters, President and CEO of the Travel Industry Association of
America, Mr. William S. Norman, addressed the state of the U.S. tourism
industry by asserting that "more than 345,000 jobs were lost in our
industry in the twelve months since September and through August of this
year employment is still running 4.4 percent below 2001. The weak
performance that we now see in international markets is really just the
latest in a series of challenges the United States has faced in developing
international tourism. While the U.S. did enjoy some growth in
international visitors during the 1990s, the fact is that travel to other
world destinations actually grew seven times faster, reducing the U.S.
share of worldwide tourism by a very serious thirty percent between 1992
and 2001."
Agreeing
that the tourism crisis has had global influence, the speakers expressed
that some destinations or regions were more affected than others. The
areas that experienced the worst setback were those who depend on U.S.
generating markets - long-haul travel in general, the U.S. itself as a
destination and the Arab-Muslim world. Emphasis was placed on the current
impact of tourism in Indonesia.
The
Minister for Culture and Tourism of the Republic of Indonesia H.E. Mr.
Gede Ardika stated that "in the aftermath of the Bali tragedy,
Indonesian government has set a recovery action plan that is based on four
stages namely rescue, rehabilitation, normalization, and expansion. The
aim of this recovery program is to restore confidence in the international
and domestic markets towards Indonesia, principally Bali, as an
interesting and pleasant destination. The recovery program spread over
four main aspects of tourism development; firstly, security; secondly,
social; thirdly, product development; and finally, marketing."
"We
suspect that we will confront the fall of income from the tourism sector.
The earnings from international tourists will plunge by USD 1.8 Billion,
as the income from domestic tourists will be reduced at least in an
equivalent of USD 2 Billion. These figures will trigger a 6.6% drop in our
Gross Domestic Products. That is really quite significant to our economy.
The occurrence might also create unemployment in the tourism industry. It
is predicted that by the first six months there will be at least 2.7
million people unemployed all over Indonesia due to this incident,"
said H.E. Mr. Gede Ardika as he predicted the dramatic impacts on the
economy for Indonesia.
The
impact of the crisis varied widely according to market segment, for
instance air travel was most affected, particularly long haul, and that
numbers must be read with lower yields. Consumer behaviour has changed,
which caused shorter stays in vacation destinations accompanied with later
bookings. According to the speakers from the private sector, structural
changes on the supply side were accelerated. However, various sectors
experienced a wide range of decline in various aspects of the industry.
Related
sentiments were expressed by the ASEAN countries. The desire for "the
international community… to reinstate the confidence of visitors to
travel to this region" and "encourage the tourist-generating
countries to refrain from issuing unnecessary negative travel
advisories…unless supported by reliable intelligence and analysis,"
stated Tourism Authority of Thailand Advisor Mr. Pradech Phayakvichien.
The
World Tourism Organization will react immediately to the above mentioned
challenges facing tourism. One of the first steps will be to establish an
internal "Emergencies Task Force," which will be chaired by the
WTO Secretary-General, which will be directly linked to the Recovery
Committee. WTO will take all actions necessary to help the consumer regain
confidence and in addition, develop a process for its Executive Council,
in accordance with the Global Code of Ethics, to help guarantee fair,
balanced and accurate travel advisories.
A
challenging task will be to emphasize the importance of security for the
entire tourism network and to connect with other responsible organizations
to promote the further expansion of instruments for monitoring the
recovery and responses of tourism industries. This can be accomplished by
means of urging states, such as tourism authorities, to implement Tourism
Satellite Accounts which provides help with recovery impact assessment and
action priorities. WTO is also working to ensure that developing states
are not adversely affected through supply side impairment.
WTO
stressed its commitment to:
·
upgrade
its assistance to members in crisis evaluation and communication focussing
on transparency, timeliness & accuracy,
·
aid
affected members analyse optimum promotional tactics and strategies based
on the WTO´s extensive research base,
·
advocate
increased collaboration between public and private sectors and using the
Recovery Committee as a catalyst for these efforts,
·
drive
the global quest for continuing safe, secure and sustainable tourism and
·
stress
the interdependence of all sectors in the tourism supply chain as well as
all members of the global tourism community in the response to the
challenge of terrorism and recovery.
Website:
WTO
UK:
AA announces its 200 best hotels
Ananova.com
- London has many of
the UK and Ireland's top hotels, according to the latest AA star awards.
London
accounted for four of the top 10 UK establishments and for 19 of the
British Isles' top 200 hotels in the AA assessment.
The
four were Claridge's, the Dorchester, the Landmark and Hyde Park's
Mandarin Oriental.
Of
the top hotels, 130 were in England, 36 in Scotland, 13 in Wales, 18 in
Ireland and three in the Channel Islands.
Of
these 200 hotels, 26 have been awarded five red stars, 46 have four, 82
have three, 35 have two and seven have one.
There
are also four establishments classed as "restaurants with rooms"
which do not have star ratings, but which make the top 200.
Among
Scotland's top 10 were Inverlochy Castle Hotel in Fort William, Lochgreen
House in Troon and Glenapp Castle in Ballantrae.
Bodysgallen
Hall in Llandudno and Tan-y-Foel Country House in Betws-y-Coed were among
the top Welsh hotels, while Cliveden in Buckinghamshire and Chewton Glen
Hotel in New Milton, Hampshire, were in the top 10 country house retreats.
The
AA's hotel services business manager Albert Hampson said: "We
anticipate that competition to be in this new annual list of the AA's top
200 hotels, and be awarded red stars for 12 months, will be intense. It
will help raise standards even higher right across the British
Isles."
Hong
Kong: Disney plans two hotels
The blueprints include Hong Kong's largest ballroom
and a Los Angeles-style Avenue of the Stars
SCMP
-
Disney executives unveiled plans yesterday for
two hotels to be built next to the Disneyland theme park, and said more
than $ 1 billion worth of construction contracts would be signed with
local companies in the next 18 months.
Construction
of the theme park was due to begin on January 12 - after consultation with
a fung shui expert - and the company would recruit at least 50 people in
the next six months. Most jobs would be in sales and marketing,
information technology and human resources, the executives said.
New curriculums and internship programmes for future
recruits in the hospitality industry would also be developed with local
universities and training institutes.
The
Disney project would recruit another 500 people by the end of 2004 and
staff numbers would quickly swell to 5,000 after 2004, 15 per cent of whom
would be at managerial level, they said.
Hong
Kong Disneyland group managing director Don Robinson said focus groups and
advisory committees comprising experts in the SAR's hospitality industry
had been set up.
"We
wanted head chefs, for example, to advise us on staffing, menus,
restaurant set-up, etc," he said. "We've also been looking into
what kind of entertainment would be appropriate in the cultural context of
Hong Kong."
Mr
Robinson said Disney had unearthed tremendous talent in Hong Kong in its
current round of hiring. The executives, including Walt Disney
Imagineering managing director John Verity and executive vice-president
Wing Chao, unveiled artists' impressions of the two hotels to be built on
the site: the five-star Victorian-style Hong Kong Disneyland Hotel and a
three-star Art Deco-inspired Hollywood Hotel.
The
hotels will feature a grand bauhinia-shaped fountain, the largest hotel
ballroom in Hong Kong at 888 square metres, an Avenue of the Stars similar
to the one in Los Angeles, and extensive convention and wedding
facilities.
"Weddings
are big business for us - there are more than 8,000 weddings a year at
Walt Disney worlds," Mr Robinson said. "Last week we received
our first request for a wedding at Hong Kong Disneyland, with the bride
willing to postpone the event for three years."
Mr
Verity said several partnerships with local businesses were being
negotiated and a further 15 to 35 construction-related contracts worth $ 1
billion would be awarded.
"With
37km of pipes to be laid, 11km of cabling, 1,000 manholes, roads,
utilities, there's a lot of work to be done," he said.
On
the discovery of World War II bombs and artillery shells at the theme park
site in Penny's Bay, Lantau, Mr Verity said Disney had been working
closely with the government and international experts, who had said the
risk was minimal.
Disney
would take all possible precautions recommended by experts to ensure the
safe construction of the park, he said.
The
park is due to open in 2005, but Mr Robinson said it would begin taking
reservations nine months to a year before it opened. It has been estimated
that the project will create 18,000 new jobs at its opening, growing to
36,000.
Government
Economist Tang Kwong-yiu has estimated the park is worth $ 148 billion in
economic value to Hong Kong.
120
foreign buyers at the 13th Philippine Travel Mart
The three-day
13th Philippine Travel Mart (PTM), which kicked last Friday, is expected
to shape up much better than before with the participation of some 120
foreign buyers.
The
group comprises the largest delegate of overseas buyers in PTM history.
“Before,
we invited buyers through operators who brought in wholesalers. Now, we
invited through our [PHILTOA international] alliances,” explained Perry
Alegre, PTM chair and president of event organiser Philippine Tour
Operators Association (PHILTOA).
Traditionally,
PTM is more of a consumer event.
The
foreign buyers’ support comes at a critical time when Philippine inbound
is taking a beating from travel advisories released by governments. Unlike
in the past when the industry players looked at the domestic market to
prop up their business, they are showing a new brand of aggressiveness by
continuing to seek out the international market as well.
The
travel agents came from New York, Toronto, Bangkok, Los Angeles, India,
China and Singapore.
Source:
TravelWeeklyEast.com
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