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Newsletter - November 18, 2002
Four
Seasons in talks with Oberoi
The
Oberoi Group is negotiating with Four Seasons for a marketing alliance for
its properties in India and abroad, according to a report.
The
source said that apart from co-branding its properties, the group might
look at divesting a minority stake to the hospitality chain.
The
Oberoi Group has been discussing a marketing alliance for the last two
years. The group has started restructuring to allow amalgamation of
various subsidiaries within the group.
Source:
TravelWeeklyEast.com
Millennium
& Copthorne 10 mths to Oct REVPAR down 2 pct year-on-year
AFX News - Millennium &
Copthorne Hotels PLC reported a 2 pct year-on-year fall in revenue per
available rooms (REVPAR) for the 10 months to Oct 31, but it remains
confident its 2002 results will be ahead of last year. REVPAR
fell 6 pct in the first half to end-June.
"We continue to be encouraged by the ongoing trading of the group
and remain confident that the group's performance in 2002 will be ahead of
last year," it said.
"In the context of continued worldwide economic uncertainty and
political unrest in the Middle East, we believe that the pace of economic
recovery going into 2003 is likely to remain slow."
In the US, the regional market remains very challenging and is still
affected by the reduction in domestic air travel. Its occupancy and average
rate in this market are both slightly below 2001 levels, resulting in a
REVPAR decline of 4 pct for the 10-month period, it said in a trading
update.
In New York, The Millennium Hilton has been closed since Sept 11 2001 and
it has received a total of 26 mln usd so far from the insurers. It aims to
reopen the hotel by mid-2003.
In London, there is still significant pressure on rates in the market;
however the occupancy increased by more than 2 percentage points with the
average rate down by 10 pct.
In Asia, its occupancy was more than 3 percentage points up on last year
but the average rate reduced by 4 pct to leave REVPAR just ahead of 2001.
While there may be some short-term decline in leisure traffic to South
East Asia, the company said it does not believe the events in Bali in
mid-October will have a major impact on its business.
Hilton
to cut back project spend
Hotels group Hilton yesterday said it had pegged back capital
expenditure for next year after seeing little sign of an upturn in trading
conditions.
The company intends to spend £130m on projects in its hotels division
during 2003 compared with a figure of around £200m this year.
However, Hilton said the quality of its estate meant that the figure would
still be sufficient to ensure its portfolio stayed in good shape.
The budget will also be enough to cover the £46m being spent on the
redevelopment of the Hilton Sydney.
The company's budget review comes after figures for the four months to
October 31 showed profits were 9 per cent lower than a year ago. That
compares with a 10 per cent fall in half-year profits reported in August.
It said yesterday that "political and economic uncertainties"
had resulted in widely varying performances in different parts of the
world, with hotels in key European cities among those affected.
It added: "The timing of a sustained recovery in the hotels business
remains difficult to predict."
The latest trading figures for September and October show Hilton's UK
hotels division improved its revenues per average room figure by 4.6 per
cent, although the figure benefits from weaker comparisons last year
because of September 11.
In the company's five-star London hotels, the increase was 10.5 per cent
after a 12.9 per cent decline in July and August, while four-star
properties rose 6.5 per cent after a dip of 7.5 per cent in the previous
period.
A Hilton spokesman said its London hotels had benefited from aggressive
marketing to attract customers on weekend and leisure-based breaks.
In the UK provinces, Hiltons continued their resilient performance with
revenues up 2.4 per cent in September and October compared with a rise of
1.4 per cent in the previous two-month period. Across the group, the
hotels division revenues per average room figure rose 7.7 per cent
Rezidor SAS announces
new organizational structure
Kurt Ritter, president & CEO of Rezidor SAS
Hospitality, has announced the reorganization of Rezidor SAS, following
the signing of a multi-brand agreement with Carlson Hotels Worldwide in
September of this year. With the agreement, Rezidor SAS Hospitality
becomes the master franchisor for the Europe, Middle East and Africa (EMEA)
regions to operate or license hotels under the brand names of Regent,
Country Inn and Park Inn Hotels, complementing the existing Radisson SAS
Hotels & Resorts brand and thereby reaching all the major segments of
the hospitality industry.
The
reorganization is as follows:
Rezidor SAS Hospitality
The
following executives, who were formerly responsible for the Radisson SAS
Hotels & Resorts brand on a corporate level, have now been appointed
to the following positions within the umbrella Rezidor SAS organization
based in Brussels:
Knut Kleiven, senior vice president, chief financial officer,
Rezidor SAS.
Bahram Sadr-Hashemi, senior vice president business
development, Rezidor SAS.
Fredrik Korallus, senior vice president sales & marketing,
Rezidor SAS (Korallus has also been appointed senior vice president and
COO of Park Inn Hotels. See Park Inn section below).
Gordon McKinnon, senior vice president brands & concept
development, Rezidor SAS
Werner Kuendig, senior vice president special projects, joint
venture Middle East and Africa, Rezidor SAS.
Bernard Hazenberg, vice president business development for Southern
Europe and the Benelux, Rezidor SAS.
Wilma Kellermann-Baans, vice president business
development for Central Europe, UK and Ireland, Rezidor SAS.
Claes Livijn, vice president business development for the Nordic
countries and the Baltics, Rezidor SAS.
Arild Hovland, vice president business development for Eastern
Europe and the Southern Africa Development Community (SADC), Rezidor SAS.
Jean-Marc Busato has been appointed Vice President, Middle East. In
his new capacity, he will be responsible for the development of the
Rezidor SAS portfolio in the Middle East.
The
company also announces the following brand-level appointments:
Country Inn
Adrian Ort has been appointed senior vice president & COO
for Country Inn and the Rezidor SAS’ planned new lifestyle brand. In
this position, he will be responsible for managing the Country Inn hotels
in the EMEA region as well as developing the new lifestyle brand that will
be introduced shortly by Rezidor SAS.
Park Inn Hotels
Fredrik Korallus has been appointed senior vice president & COO
for Park Inn Hotels. In this role, he will be responsible for the
development and management of the Park Inn Hotels’ portfolio in the EMEA
region. Korallus will also serve in the capacity of senior vice
president sales & marketing for Rezidor SAS Hospitality until a
successor is appointed.
Radisson SAS Hotels & Resorts
Subsequent
to the new Rezidor SAS structure, Kurt Ritter, who remains president &
CEO of Radisson SAS Hotels & Resorts, has announced the following
appointments:
Marcus Bernhardt, formerly area vice president, has been appointed
senior vice president & COO for Radisson SAS Hotels & Resorts. In
his new function, he will be responsible for the management of all hotels
with the exception of the Middle East and South Africa.
In
view of the future expansion and their seniority within Radisson SAS, the
following regional directors have been promoted to area vice presidents:
Erik Normann, area vice president Norway, Radisson SAS.
Mogens Stendrup, area vice president Denmark and Iceland, Radisson
SAS.
Torsten Kirschke, area vice president Germany, Switzerland and China,
Radisson SAS.
In
order to focus on the growth within their region, the following general
managers have been promoted to regional directors:
Michel Stalport, regional director France, Radisson SAS.
Heimo Leitgeb, regional director Austria, Sophia, Budapest, Prague
& Bratislava, Radisson SAS.
Based
at the Corporate Office in Brussels, the following have been assigned new
responsibilities to strengthen Radisson SAS’ support functions:
Stan Van Roij has been appointed vice president revenue
development, Radisson SAS.
Torsten Arvidsson has been appointed vice president finance, Radisson
SAS.
John F. Monhardt has been appointed vice president future openings,
Radisson SAS.
Rezidor SAS is the master
franchise holder for the Regent, Radisson SAS, Country Inn and Park Inn
brands in Europe, the Middle East and Africa (EMEA). The company
currently operates 117 Radisson SAS Hotels & Resorts with a further 42
properties under development. The Radisson SAS portfolio now extends to 39
countries. Rezidor SAS has held the Radisson master franchise since 1994.
Regent, Country Inn and Park Inn joined the portfolio in 2002. The
company projects that they will have 700 hotels across all brands
operating within the EMEA region by 2012. Rezidor SAS is a wholly
owned subsidiary of the SAS Group.
Think
Tank on Tourism Destination
Management: Building
Competitiveness
through Education, Training and Research - WTO
From 2 - 4 December 2002, a
Think Tank on Tourism Destination Management: Building Competitiveness
through Education, Training and Research will be held at WTO Headquarters.
The purpose of the Think Tank is to establish coordination with
destinations within the WTO.HRD Sbest Initiative for excellence through
quality service using education and training.
Some 30 destinations worldwide
forming part of the WTO Destination Management Task Force have been
invited to attend. In agreement with the WTO.Destination Management Task
Force, they will serve as pilot cases in the search for excellence
worldwide in this area. Members of the WTO Education Council will also
participate in the Think Tank with the aim of establishing direct contact
and close collaboration between destinations and knowledge specialists, in
setting new paths for action in Tourism Destination Management.
The discussions during the
Think Tank will focus on: (i) reviewing the state-of-the art in Tourism
Destination Management; (ii) critically analysing the real needs of
destinations in planning and managing for success: strategic positioning,
competitiveness and sustainability, and (iii) establishing a platform for
action using the WTO.Sbest Initiative.
The WTO.Sbest Initiative is a
framework concept encompassing concrete programmes and avenues for action
sharing the common goal of contributing to Tourism Destination
competitiveness and success through excellence in service. This is
achieved through actions combining the analysis of needs and quality gaps
with training (and education) activities of high value added
characteristics. WTO undertakes to promote all successful experiences
achieved within this initiative. It's expected that the delegation from
each destination could comprise one representative from the public sector,
one from the private sector and one from an education institution, but
this is open to discussion in each case.
Website: http://www.world-tourism.org
European
Hotel Investment Holds Up Despite Continuing Uncertainty
Findings
of the 14th Annual European Hotel Industry Investment Conference
Despite continuing geo-political uncertainty, volatile international
travel patterns and declines in hotel RevPAR, the European hotel industry
continues to attract investment, according to experts speaking at this
year’s 14th Annual European Hotel Industry Investment Conference. While
speakers agreed the market outlook remained uncertain, the industry
fundamentals were strong. More than 250 executives from the hospitality
industry met at the London’s Royal Lancaster Hotel on 6th November 2002
to consider the outlook for the European hotel industry. Hosted by
Deloitte & Touche and Jones Lang LaSalle Hotels, this was the 14th
time this unique event has been held.
Nick Marsh, Executive Vice President of Jones Lang LaSalle Hotels said:
“The last 12 months have proven fairly resilient for the European hotel
investment market. Unlike the US, where the market shut down through the
fourth quarter of 2001 and the first two quarters of 2002 the European
markets held their nerve and owners bringing assets to the market, have
found a variety of different capital sources willing to invest in the
sector. Whilst 2003 looks as if it will be tough in some markets, there
are brighter spots and the amount and variety of capital available in the
market today will mean the investment markets can look forward to a
reasonable 2003.”
Nick van Marken, the partner in charge of hospitality consulting at
Deloitte & Touche, said: “The potential for conflict in Iraq and
uncertainty brought about by the on-going threat of terrorism continue to
unnerve operators, investors and travellers alike. Volatility has become a
way of life for the industry and hoteliers are having to be fairly
innovative in protecting volumes and their bottom line. Certain sectors
(notably the European budget sector) are performing well although the
resort sector in the Mediterranean has exhibited mixed performance. While
lenders are cautious, low borrowing costs and the availability of debt
mean that transactions appear set to continue. There are no distressed
sellers. The market is quite unlike that of the early 1990s”.
Other speakers included Roger Bootle of Capital Economics, Chris Tarry,
airlines and aviation analyst at Commerzbank, Sinead Finn of Ryanair, Sébastian
Bazin of Colony Capital and Rod Taylor of Barclays. Copies of all the
presentations can be accessed via:
www.HotelBenchmark.com/14thannual.htm
or www.joneslanglasallehotels.com
The European Hotel Industry Investment Conference is the premier forum for
discussion, analysis and networking for individuals in the hotel
investment industry. The event is preceded by a cocktail party, this year
held at the Four Seasons, Canary Wharf.
Deloitte & Touche is the UK’s fastest growing major professional
services firm. It is based in 23 locations, has over 10,000 staff
nationwide and fee income of £713.6 million in 2001/2002. Deloitte &
Touche is the UK practice of Deloitte Touche Tohmatsu, a global leader in
professional services with over 98,000 people in 140 countries and fee
income of $12.5 billion for the year ended 31 May 2002.
Website:
http://www.deloitte.com
Room
shortage sees Euro Disney book €33m FY loss
e-Tid.com
- Euro Disney has blamed a lack of hotels capacity on site for
a disappointing FY which saw it record a net loss for the first time since
1984.
Another factor in its €33.1m FY net loss was the start-up costs from
opening of a second park on site. But as well as incurring start-up costs,
Walt Disney Studios failed to attract the desired interest. The results
pointed to an H2 revenue lift of 13.1% which did not meet its
expectations.
Hotels on site were achieving an occupancy rate of 95% after the studios
opened in March, which averaged out at 88.2% for the year. Chief financial
officer Serge Naim said: ‘We dramatically lacked capacity and people
couldn’t find rooms on our site so they didn’t come.’
Disney has seven themed hotels. Eighteen months ago Euro Disney allowed
third parties to develop hotels on site, an offer taken up Airtours, as
was. It is currently developing a 400-bed hotel on site, due to be
operational by Easter 03. This March, Thomas Cook AG announced plans for a
hotel on site which would be built and operated on its behalf. TCAG’s
property would be designed for German and Austrian visitors.
The results have been posted on the corporate section of Euro Disney’s
website. Click
hereto have a look.
Pacific
Asia region the new engine of global tourism growth
TravelWeeklyEast
- The
Pacific Asia region is the new engine for growth. This is the message the
Pacific Asia Travel Association (PATA) president and CEO, Peter de Jong,
had for the leaders of the global tourism industry at the IPK
International seminar, “The Latest Global Travel Trends 2002-2003,"
held at the recently-concluded World Travel Market in London.
"Pacific
Asia is the world’s fast-growing region, demographically and
economically. The region stimulates 60 percent of global tourism demand.
Travellers to the region spend over US$170 billion annually or 40 percent
of global tourism receipts.”
De
Jong said that despite 2001 and 2002 being trying times for tourism, most
of the Pacific Asia region was doing well. Northeast and Southeast Asia
were still driving the region’s growth - both as destinations and
markets.
In
2001, international visitor arrivals to Northeast Asia increased three
percent and Southeast Asia 5.2 per cent. Almost 65 percent of
international visitor arrivals to Northeast Asia and Southeast Asia came
from within these two regions.
In
the first eight months of this year, foreign arrivals to China (PRC)
increased by more than 16 percent. Similar double-digit growth rates were
also recorded for Hong Kong SAR and Macau SAR, he said.
In
a reference to security and travel advisory issues de Jong said, “The
events in Bali and elsewhere in the world have helped to clarify PATA’s
focus as an association working on behalf of its members. Advocacy
involving both the public and private sectors is an essential element of
our new focus.”
Best
of the Best Award Winners Announced
Best Western, THE WORLD’S
LARGEST HOTEL CHAIN®, announces 22 winners of its annual Best of the Best
Awards. The program, now in its third year recognizes Best Western
hoteliers throughout the United States, Canada and the Caribbean for
excellence in quality and service. In addition, 44 hotels have been chosen
as honorable mention.
Best of the Best winners are chosen based on strict criteria including two
quality assurance reviews conducted during the year in which they must
receive a perfect score on each occasion. Honorable mention recipients
scored at least one perfect review and one review totaling 975 out of a
possible 1,000 points.
“The Best of the Best Awards recognize leading Best Western hotels,”
said Ken Smotherman, Chairman of Best Western’s Board of Directors.
“The awards reflect dedication to the high quality of our brand and
outstanding achievement in hotel operation by each of the winners.”
Six of this year’s recipients are repeat winners. Those hotels are: Best
Western Shadow Inn, Woodland, Calif.; Best Western Revere Inn &
Suites, Paradise, Penn.; Best Western Ludlow Colonial Motel, Ludlow, Vt.;
Best Western Executive Court Inn & Conference Center, Manchester, NH;
Best Western Big Spring Lodge, Talala, Okla. and the Best Western Elm
House Inn, Napa, Calif.
All winners are being recognized in front of 2,000 peers at the hotel
company’s international Convention this week in Las Vegas, Nev. Hotel
owners will receive a trophy, along with special designation in the
company’s printed and online hotel guides.
Best Western International is THE WORLD’S LARGEST HOTEL CHAIN® with
more than 4,000 hotels in 80 countries and territories. Best Western is a
membership association of independently owned and operated hotels that
provides marketing, reservations and operational support to its members.
Hotel
Mortgage Loan Workouts and Defaults
Written
By: Michael T. Sullivan & Marshall
A. Bendelac
HVS International
This is the first of a series of articles in which we
will discuss current problems that some borrowers (and obviously their
lenders) are having with hotel mortgage loans, along with ideas and
strategies for possible resolution.
To start, frequently asked questions include: how bad
are things in the hospitality industry, especially regarding the
conditions of hotel mortgage debt? Also, is this a “U” or
“V” shaped downturn? As things have evolved over the last year
or two, the downturn can probably be best described as an “L” shaped
downturn. In most markets, Revenue per Available Room ("RevPAR")
has deteriorated and, for the most part, remained fairly flat. On a
positive note, however, improvements in the operating margins of the hotel
industry have been well chronicled. Additionally, the current
interest rate environment has been an added blessing for the industry,
especially for borrowers of variable rate hotel mortgage debt. So
the volume of hotel mortgage defaults and foreclosures has not been at the
levels that had been expected.
This does not mean that there have been no defaults or
foreclosures. From the lenders’ perspectives, particularly as it
relates to their real estate debt portfolios, hospitality mortgages have
been by far, the most troubling component. However, in most cases in
which a lender has a reasonably balanced mortgage portfolio spread out
over a variety of real estate asset classes, hospitality mortgages are
usually relegated to a minority of the total. As such, even if
default rates of hotel mortgages have climbed, such defaults only
constitute a small percentage of lenders’ portfolios. Due to this,
few lenders seem to be worried about “going under” because of
defaulted hotel mortgage debt. Therefore, improved operating
margins, low prevailing interest rates, and a lack of general real estate
malaise (affording lenders the opportunity to be somewhat understanding in
handling defaults within their hotel mortgage debt portfolios) have
combined to limit the number of defaults and subsequent foreclosures.
Still, defaulted hotel mortgage debt (despite its percentage of an overall
portfolio) represents a problem with which needs to be dealt.
As stated above, since real estate mortgages
portfolios are, in general, doing well, and the problems to date primarily
involve hospitality, not many lenders are sufficiently staffed to manage
these problem loans. In the early 1990s, when real estate defaults
were rampant, workouts, foreclosures, and troubled asset management
essentially became a “cottage industry,” with numerous real estate
professionals becoming active in the resolution of these problems.
In response to this current lack of workout personnel, HVS has created a
new and specialized division to handle this cycle’s downturn: the HVS
Special Hospitality Assets Group. Along with two major national
law firms, we are currently providing a host of services to lenders and
borrowers, working through and resolving their issues (please click
here to view more information on the HVS Special
Hospitality Assets Group).
Essentially, a default in a hotel mortgage loan is a
liquidity problem, or more precisely, is the result of a lack of
liquidity. What exactly do we mean by the term liquidity? A lack of
cash, cash flow, cash investment, and/or cash equity. In other
words, a hotel that is the subject of a monetary default will often enter
a downward spiral, and the various parties associated with the hotel
(and/or its underlying debt) cannot or will not resolve the problem with
cash. Of course, this problematic trend usually begins with a lack
of liquidity at the property itself. The hotel is not generating
enough bottom-line cash flow to fully service its monthly debt service
requirements. This failure to meet debt service then extends this
liquidity problem to the lender. However, the lender often takes the
position that it has already invested as much money as it is going to into
the project, and will not invest any additional capital. At such
point, the lender is likely becoming concerned about the loan’s
repayment risk (specifically, as it relates to principal amounts), so the
notion of any additional investment is probably a non-starter.
Financial conditions of the borrower often mirror
those existing at the property; when the property (or the hotel industry
in general) is doing well, the borrower should be financially stable, at a
minimum. Alternatively, when property operating conditions deteriorate,
borrowers often suffer. This is particularly true for those
borrowers that are heavily invested in the hotel industry. As such,
more often than not, a borrower will not be in a position to provide much
(if any) meaningful financial assistance to a troubled hotel property.
By this point, the borrowers may have missed some
scheduled payments (principal and/or interest). Sometimes, they will
have asked for, and obtained, some level of temporary forbearance or other
concession(s) from their lenders. Due to the apparent “L” shape
of the industry’s current downturn, however, sooner or later some action
must take place. Examples include the borrower seeking more
formalized and longer-term concession(s) from the lender, the lender
beginning foreclosure proceedings, the borrower contemplating bankruptcy,
or some other decisive plan of action. Such topics will be discussed
in more depth in our upcoming segments.

Contact:: Michael
T. Sullivan Marshall
A. Bendelac
TravelCLICK
Reports Third Quarter Electronic Booking Results
for
Top Asia-Pacific Markets
TravelCLICK released results
today for third quarter hotel room nights in Asia-Pacific, booked
electronically through the Global Distribution Systems (GDS). While all of
the top ten Asian markets show improvement over 2001 for the quarter,
comparisons to second quarter bookings show mixed results. The number of
room nights booked increased over second quarter 2002 in just half of the
markets (Sydney, Tokyo, Beijing, Seoul, Shanghai). Average daily rate for
the third quarter was down from the second quarter in nine of the top ten
markets.
The
results were compiled from TravelCLICK's comprehensive database, which is
the exclusive source of hotel industry electronic distribution data from
the Abacus/Infini, Axess, Amadeus, Galileo, Sabre, and Worldspan GDSs.
TravelCLICK's data also includes consumer online GDS hotel bookings made
through many of the major Internet travel sites, such as Expedia.
Top Asia-Pacific Destination Markets
The top 10 destination markets for total GDS room nights in Asia-Pacific
during the third quarter were, in order:
Rank City
Room Nights Year-Over-Year
Growth Average Rate
Year-Over-Year Growth
1 Sydney 151,140 7.9%
$ 100.44 0.4%
2 Melbourne
132,594 12.5% $ 94.43 0.5%
3 Singapore
94,714 4.8% $ 115.91
-5.7%
4 Hong Kong
92,275 23.5% $ 151.69
-9.7%
5 Tokyo 90,385 8.9%
$ 177.02 -1.6%
6 Beijing 42,284 41.7%
$ 112.52 -5.1%
7 Brisbane
42,121 22.4% $ 80.42 5.4%
8 Seoul 38,449 13.5%
$ 182.62 4.1%
9 Shanghai
37,964 79.1% $ 128.48
-3.1%
10 Perth 36,703 19.9%
$ 73.88 -2.8%
"Shanghai continues to show explosive growth over last year, with a
79% increase this quarter echoing the 75% increase in the second quarter.
Beijing and Brisbane also continued with healthy growth rates, recording
42% and 22% growth respectively, year-over-year in room night
bookings," said Jan Tissera, vice president of international sales
for TravelCLICK.
To
receive a free listing of third quarter results by top 50 cities worldwide
in electronic bookings, please e-mail emonitor@travelclick.net. GDS hotel
booking summaries by individual local market are available for downloading
on the TravelCLICK's public Web site: www.travelclick.net.
About TravelCLICK
TravelCLICK ( www.travelclick.net
) is the leading provider of solutions that help hotels and other
travel industry suppliers improve revenue from electronic distribution
channels. TravelCLICK's exclusive electronic marketing networks allow
hotels and other travel related suppliers to target promotional messages
to specific travel agents, consumers, and group meeting planners when they
are booking travel. The company's competitive benchmarking reports provide
hotels with price and booking performance information unavailable through
any other source.
http://www.travelclick.net
Poland:
Grand Hotels, Falling Prices
Newsweek's story on the developing Warsaw hotel market
begins this week with the story of expat Pole Malgorzata Greem, mother of
10-year-old Liberty. Malgorzata, who married and lives in the UK, was always
in the habit of working out a different solution on her regular trips back
to Warsaw - hotel rooms in the city have been massively expensive ever since
1989. To a certain extent it's still the case - most of the hotels in the
city center remain in the upper ranges of the market, but there are now so
many of them that Malgorzata's attitude has changed somewhat. This year on
her trip back to Warsaw, she lodged herself in the four-star Novotel in the
city center - competition is up and prices have fallen by anything from
ZL100-200 in the capital's most prestigious locations.
Changing Circumstances
To be more exact, prices, estimate market analysts, have fallen by 15-25
percent in the last year. Looking at it a bit deeper there are two reasons
for this. The first is completely external to the sector: the economic
recession has hit the industry hard. Expats on contracts or long business
trips to Warsaw are now much harder to find - and even if they're here, then
the emphasis is on cost savings. The second however, is purely internal -
there are simply too many new rooms, even for an economy growing at twice
the pace of Poland currently.
According to the Tourism Institute within the next year, Poland will have
as many as 1045 full scale hotels, twice as many as eight years ago.
Already, as a result, the top rank luxury hotels are facing weeks on end of
empty rooms. The hardest situation, says Ireneusz Weglowski from the old
Orbis state network, is for those hotels operating in the largest cities,
since it's here that the new investments are naturally focused. In Wroclaw
and Krakow, he continues, the number of rooms in the top category has risen
by as much as 50 percent in the last year. At the same time the number of
tourists coming into both cities has fallen by 14 percent in comparison with
2000. Income from tourism overall has fallen further - last year it was
EUR5.4bn, around 20 percent less than a year earlier.
Market Hit By Over-Supply
The situation worldwide is the same - possibly providing some suggestion
for why so much investment is focusing in Poland currently. Construction is
likewise in the doldrums, hence investment costs are for the moment somewhat
cheaper. Bear a couple of years of losses, goes the alternative logic, and
the new hotels will be in a strong and unthreatenable position. And if in
the meantime one can emerge ahead of the competition then all the better.
The only problem is that for many it really has been a disastrous
year.
In Warsaw in recent months, the Radisson and Hyatt chains have opened
high class hotels respectively housing 310 and 250 rooms. Well on the way as
one gazes across the city's skyline, are similar projects by Swedish
construction group Skanska: the Intercontinental (400 rooms) and Westin (366
rooms). The choice then is an interesting one for the existing operations.
Orbis is a prominent example. As a rule, it's buildings do not have the
western look of Warsaw's Sheraton , Marriott or other new chain hotels and
in some of its prestigious locations the company has already begun to
consider more adventurous cuts in prices to win the price war. Effectively
by reducing prices by ZL200 or more, a hotel like the chain's prestigious
Krakow Sofitel building opposite the Wawel royal castle, may actually move
down a category - hence changing its image and marketing.
A giant in the lower leagues. By doing so, however, Orbis is also taking
a large financial risk. Building a four- or five-star hotel room currently
costs around $ 150-200,000, three-stars in comparison comes in at around $
90-100,000. Warsaw's five-star Radisson, for example, cost around $ 50m. At
top rank prices this is an investment that, according to the original plans,
should come back to the company over the course of 7-10 years. As it is,
however, estimates already suggest that this return period will need to be
extended by at least a further 2 years. Were the hotel to dump prices, as
Orbis are considering doing, the consequences in the longer run could be yet
worse.
Crisis on the Way for Some
And the conclusion? "When the new hotels are completed next year,
the old operations will find themselves in financial trouble," says
Colliers real estate consultants' Marek Dabrowski. The wrong decisions, he
says, were actually made some five years ago during the hotel boom, and once
investments were fully underway there was no turning back. But it is a story
of boom and bust - the market in Warsaw has already been through one crisis
in the early to mid-1990s, when a new wave of high class hotels - Sobieski,
, Mercure, the refurbished Bristol - flooded onto the market almost all at
once. Demand couldn't keep up, and the Sobieski was taken over by creditors,
the Mercure sold off in an atmosphere of scandal. Only time will tell if all
that awaits the market is a series of similar changes of ownership or more
serious moves to convert some of the existing buildings to other functions.
Source: Polish
News Bulletin

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