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Newsletter - September 19, 2002
Le
Meridien to offer hotels in sale-leaseback deals
U.K.-based hotel group Le Meridien said
yesterday it is restarting fund raising by offering 10 top
continental European hotels in a sale-and-leaseback deal to bring
in up to (ps)400-million.
The company will start marketing the 10,
which include the Ritz hotels in Madrid and Barcelona and the Eden
in Rome, over the next few months as part of the group's
three-year plan to become totally debt free. Meridien was bought
by Japanese investment bank Nomura 8604.T for (ps)1.9-billion in
May 2001 and partially funded by a (ps)1.2-billion sale and
leaseback of 11 of its U.K. top hotels, including the Grosvenor
House and Waldorf.
National
Post
Making The Ideal Hotel Investment
By Stephen Rushmore, MAI, CHA, CRE,
president and founder of HVS
International
I
have been helping people buy and sell hotels for the past 30 years and also
have acquired a few for my own account. Hotels are complicated, high-risk
investments that require specialized operational expertise or you will run
the risk of quickly losing a substantial amount of capital. Over the years,
I have developed a set of criteria that I use for making hotel investments
and would like to share this information with you.
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Criteria
For Making Hotel Investments
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Never buy a hotel unless it has at least an
eight-month season. In a seasonal market, it
is best that the in season months are consecutive. Shorter seasons
may work only if there is a sufficient average rate premium during
the high season. Examples of markets that enjoy long seasons include
London, Paris, Hawaii and Lake Tahoe, Nevada.
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Select markets that enjoy visitation from several
market segments. Avoid hotels that depend on just
one market segment such as commercial, group and leisure for the
bulk of their demand. This provides relief from a downturn in one
travel sector. For example, Boston's hotel occupancy decline caused
by the shrinkage of technology demand has been cushioned somewhat by
an increase in leisure travel to the area.
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Never be dependent on just one demand generator.
What happens when an airport closes, a theme park goes out of
business or a company is acquired and its headquarters are
relocated? These are examples of hotel markets that suffered due to
the demise of a primary generator of hotel demand.
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Never short-cut your due diligence investigation.
In the United States we call it, "Buyer Beware." You need
to thoroughly understand the property's condition and exactly what
you are buying. An engineering study is essential. I have seen what
appeared to be habitable hotels rendered totally unusable because of
underground environment pollution, interior mold infestation,
structural damage from termites and rodents and properties that do
not meet the current building codes. A new hotel in Wilmington,
Delaware, was not permitted to open because the developer added
extra guestroom floors and failed to comply with the local building
codes.
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Look for hotel markets with high barriers to entry.
Overbuilding is a problem throughout the world. Markets such as
Dallas, Atlanta, Salt Lake City and Phoenix, where it is relatively
easy to acquire hotel zoned land and build a lodging facility, tend
to become overbuilt during periods where financing is readily
available. In cities such as London, Hong Kong and Beverly Hills,
California, the barriers to entry are high.
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Investigate your management company. If you plan on using a hotel management company be
sure you fully understand its capabilities. That means obtaining
financial statements for similar hotels it operates and determine
whether revenues are maximized and expenses are in line. If it
refuses to share operating performance, find another management
company.
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Match the brand with the product.
Hilton is excellent at attracting meetings and conventions, while
Days Inn operates better in the leisure market. When branding a
hotel you need to understand which brands attract which type of
travellers and select the brand that will generate the most business
for your hotel. Be careful of brands that still are trying to
develop a unique identity. With all the brand consolidation you need
to investigate possible adverse impact issues where you may be
directly competing against other brands within the same chain.
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Remember you will need to sell your hotel someday.
When you plan to buy a hotel you also need to plan for the eventual
sale. To have the greatest flexibility to find the right buyer, try
to structure your acquisition so you can easily terminate the
management contract, the franchise agreement, assign or prepay the
mortgage, buy out your partners and minimize your tax exposure.
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Following
these criteria for making a hotel investment may not always guarantee
success, but they do illustrate some of the potential pitfalls that I have
experienced over the years. Good luck and may your next hotel investment be
successful.
Stephen
Rushmore, MAI, CHA, CRE, is president and founder of HVS International, a
global hotel consulting firm with offices in New York, San Francisco,
Denver, Miami, Dallas, Vancouver, Toronto, New Delhi, Singapore, Sao Paulo
and Buenos Aires
PwC gives boutique
the boot, chooses lifestyle
e-Tid.com
-
PricewaterhouseCoopers has issued a survey into the European lifestyle
hotel, a term that PwC says is a more accurate definition of the sector
than the Shrager-coined term boutique. As
a diverse range of properties began to claim the boutique label, our
research has shown that the term lifestyle
hotel
more accurately describes and defines the boutique,
the survey says. PwC also includes town
house properties
under the lifestyle banner.
Definitions aside, the sector is in line for 87% growth over the next five
years. PwCs survey talked to 18
operators responsible for 92 hotels providing 8,000 rooms. Within five
years members of this sample group are planning to open another 6,822
rooms in 87 new hotels.
PwC admits that the lifestyle sector
is small, admitting that its calculation of less
than 1% of the total hotel stock
is an underestimate. The sector however remains
highly significant in its ability to shape and influence the future
structure and face of the entire hotel sector.
Le Meridiens Art
+ Tech
redesigns, plus some recent moves by Hilton, are seen as a response to the
lifestyle sector, while Starwood and Millennium Hotels have introduced
brands which develop lifestyle concepts. The sectors
biggest player, however, is Sorat Hotels, Germany-based with 23 hotels,
seven of which are partnership deals.
In revenue terms, 19% of lifestyle hotels fall within the upper upscale
category - 250+ for a single room. The
customer mix is 32% leisure, 68% business.
More than half the hotels were bookable online (57%) but the average
property took only 7% of its bookings over the net.
Club
Med eyes U.S. for more closures: Shut 15 resorts last year
Club Mediterranee SA shares advanced as much as 5.7%
after Europe's largest resort operator said yesterday it may close two or
three more holiday villages in North America.
The
shares climbed as much as 1.3 euros to 24.3 euros, their biggest gain in 2
1/2 months, and were trading at 23.6 euros as of 4:55 p.m. in Paris.
The French company shut 15 resorts in the past year,
including sites in the Bahamas and Mexico, to reduce costs after last year's
terrorist attacks reduced demand for travel. The cuts left it with 105
villages open to receive guests.
"One
or two American villages are being examined," Philippe Bourguignon,
chairman, told La Tribune newspaper. He wants to make the North American
business profitable c it quoted him as saying.
Company
spokesman Thierry Orsoni said the possible closures were being studied in
relation to Club Med's plan to focus only on more luxurious resorts.
He
said one of the sites closed last year was being reopened and that Club Med
has reached an agreement to sell holidays via vacation.com.
Mr.
Bourguignon was speaking at a presentation of Club Med's winter catalogue in
Tunisia.
Jordanian tourism revenues increase for first time in two years
AFP - Jordan's tourism revenues increased by 7.9
percent in the first eight months of 2002 in the first rise in two years,
according to central bank figures published Tuesday.
The
country earned a total of 532 million dollars from tourism in the first
eight months of 2002 compared with 492 million dollars during the same
period in the previous year, the central bank indicated in a report.
The number of tourist arrivals also climbed by 2.8
percent during that period, due primarily to a 16 percent increase in the
number of Arab tourists visiting the kingdom.
But
the overall number of US and European tourists fell in 2002 as a result of
the impact of the September 11, 2001 terror attacks on the United States and
the anti-Israeli Palestinian uprising that erupted in September 2000.
The
number of US arrivals fell by 13.6 percent, while the number of European
tourists was down by 33.3 percent, the figures showed.
Tourism
revenues for 2001 in Jordan stood at 700 million dollars or 10 percent of
the gross domestic product while in 2000 Jordan earned more than 800 million
dollars from tourism.
Jordanian experts recently warned that tourism revenues
would be dramatically cut back in case of a US military operation against
Iraq, Jordan's large eastern neighbour.
More space wanted at AIME 2003
The
AsiaPacific Incentives and Meeting Expo 2003 in Melbourne is expected to be
a bigger show than the previous year, with the organiser reporting that many
exhibitors are opting for larger space.
AIME
2003 is to be held on February 18 and 19 at the Melbourne Exhibition and
Convention Centre, Australia.
"There
has been a great response to AIME 2003 with many companies that exhibited
for the first time in 2002 returning, and others extending their space.
Exhibitors definitely see value in AIME," said Rosemarie Sama, head of
sales, AIME.
First
time exhibitors include Moscow and Vietnam, whilst Fiji, Tahiti, Bali, Sabah
and Sarawak will all increase their space.
AIME
is the southern hemispheres most significant event for the incentive and
meetings industry, drawing around 600 exhibitors from more than 50
destinations throughout the Asia Pacific region, the Middle East, South
Africa, Europe and the USA and Canada.
Reed
Travel Exhibitions organises AIME and also EIBTM, the annual exhibition for
the incentive, business travel and meetings industry held 20 22 May 2003
in Geneva, Switzerland.
For
further information on exhibiting or attending AIME, visit the AIME website
at
www.aime.com.au
or www.reedtravelexhibitions.com
Indian Hotels eyes properties in U.S., China
(Reuters) - Indian Hotels Company Ltd (IHTL), the country's
largest hotel chain, aims to establish a presence in the United States and
China as part of its growth plans, a senior company official said on
Tuesday.
Indian Hotels,
which operates the Taj group of hotels and is owned by the Tata group,
currently has 16 foreign properties, the majority of them in the Indian
Ocean rim. It does not own or manage any hotel in the U.S. and China.
"We would
like to have a small, affordable hotel chain that would give us a balanced
geographical presence," R.K. Krishna Kumar, managing director of Indian
Hotels, told a news conference in the eastern Indian city of Calcutta.
"Ideally, we
would like to be in our major source market, the United States, and may be
even in China. In five to eight years' time, there will be a lot of (tourist
and business) traffic in China."
He did not
elaborate.
Kumar said the
Indian hotel industry was showing "early signs of recovery" from
the slump induced by the air attacks in the United States on September 11
last year.
"Occupancy
has gone up," he said, without elaborating. India's hotel industry,
already reeling under a slowdown in the local economy last year, was jolted
after the attacks.
Indian Hotels
earned a net profit of 20.20 million rupees on total income of 1.17 billion
rupees in April-June 2002.
The firm's shares
closed at 150 rupees at the Bombay Stock Exchange on Tuesday, down nearly
one percent from Monday's close of 151.35 rupees. The benchmark index ended
up nearly one percent.
First
Best Western Opens in Yemen
Best Western International, THE WORLD'S
LARGEST HOTEL CHAINR, enters a new territory with the affiliation of Best
Western Hadda Hotel in Yemen. The hotel is located in the serene environs of
Sana'a where the oriental atmosphere mingles with the generous hospitality
of the hotel.
Catering to both business and leisure travelers, this four-star, deluxe
hotel features 70 luxurious and tastefully decorated rooms. The hotel is
just a 20 minute drive from Sana'a International Airport and is in close
proximity to various tourist attractions such as the Sana'a Museum, war
museum, Al Thura Park and Sana'a zoo.
The hotel lobby features fountains leading to a meeting place. The fully
equipped health club includes an exercise room, sauna, massage, Jacuzzi and
steam room. The hotel also boasts a sprawling tennis court and swimming
pool.
Best Western Hadda Hotel also has a main restaurant (Al Sahira), 'Moka'
coffee shop, and Al-Khema Fanos - a traditional tent catering to snacks and
Shisha (traditional equipment for smoking). The beautifully decorated halls
- Taiz and Mareb and Super Club - offer professionally handled conference
and banquet facilities and can accommodate up to 500 guests.
Anand S. Gupta, CEO, of Best Western Hotels in South Asia handed over the
Best Western membership plaque to Taufiq Al Khamiry, chairman, Best Western
Hadda Hotel during his recent visit to the property.
Announcing the affiliation, Mr. Gupta said, The tie up between Hadda Hotel
and Best Western adds a new country to the Best Western bouquet. This indeed
is an expansion of the Best Western's horizon. The affiliation takes the
Best Western count to 24 hotels throughout India, Pakistan, Bangladesh and
Middle East.
As part of the Best Western brand, the hotel complies with
BestRequests(tm) - the global product standards of Best Western. Other
facilities offered are direct-dial telephone, color television in every
room, free Continental breakfast, 24-hour room service, laundry service and
more.
The hotel will benefit from Best Western's worldwide toll-free reservation
system, as well as 37 sales offices, six General Sales Agents and five
Central Reservation Offices around the world, quality assurance standards,
training and support services.
The hotel will be available on all airline systems and major Travel
websites. Best Western strives to build guest loyalty for its member hotels
with its Gold Crown Club International - frequent marketing program, travel
agency consortia, Global FIT, Groups Online and Best Business Worldwide
programs along with participation in major international trade fairs.
Best Western International is the worlds largest hotel chain with more than
4,000 hotels in 80 countries and territories. Best Western is a membership
association of independently owned and operated hotels that provides
marketing, reservations and operational support to its members
HFTP
Hosts the 3rd Annual Hospitality Technology Professionals Forum
Hospitality Financial and Technology
Professionals (HFTPR) will be hosting a one-day forum on hospitality
technology designed to encourage participants to discuss important industry
issues amongst each other. The Hospitality Technology Professionals Forum
will be held on Friday, November 8 at the IH/M&RS located at the Jacob
K. Javits Convention Center in New York.
The one-day forum is geared towards senior-level technology professionals in
clubs, hotels, resorts and other hospitality-related businesses. For each
session, an industry expert will introduce and provide a brief overview of
the topic and will then facilitate an open discussion among attendees. The
idea behind the forum is to allow attendees to participate in interactive
and educational dialogues in an informal environment. Topics will include:
Data and Internet Integrity, High Speed Internet Access (HSIA) and Customer
Relationship Management (CRM).
Online registration is available at www.hftp.org. The early registration
deadline is Friday, October 25, 2002. For more information, contact Angie
Greer, HFTP education director, at (800) 646-4387 ext. 27 or (512) 249-5333
ext. 27 or by e-mail at education@hftp.org.
The International Hotel/Motel & Restaurant Show (IH/M&RS) will be
held November 9-12 at the Jacob K. Javits Convention Center and will host
over 45,000 attendees and 2,000 exhibitors for four days of concentrated and
intense business. Show hours are 10 a.m. - 5 p.m. from Saturday, November 9
through Monday, November 11, and 10 a.m. - 3 p.m. on Tuesday, November 12.
Please visit www.ihmrs.com for further details.
Based in Austin, Texas, HFTPR is the professional association for financial
and technology personnel working in hotels, resorts, clubs, casinos,
restaurants, and other hospitality-related businesses and has produced HITEC
for thirty years.
The association provides continuing education and networking opportunities
to more than 4,300 members around the world. HFTP also administers the
examination and awards the certification for the Certified Hospitality
Accountant Executive (CHAE) and the Certified Hospitality Technology
Professional (CHTP) designations. HFTP has been serving the hospitality
industry since 1952
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