Average Hotel Profit Over the Past 20 Years
To
provide historical perspective on operating profit, we use three samples
from our Trends in the Hotel Industry survey, which has been conducted
annually for close to 70 years. We examined total revenues, total
operating expenses, operating profit, and the operating profit margin for
an all-hotel sample, full-service hotels, and limited-service properties.
The data in the three samples reflect the average unit-level, dollars
per-available room of hotels for which we have 20 years of comprehensive
information. 2002 figures have been estimated. When
examining the all-hotels sample, revenues increased over time, with
operating expenses logically following due to the variable nature of
expenses in the hotel business. However, the gap between revenue and
operating expenses is the not constant beginning in the early 1990s.
This gap represents operating profit, and the larger and more sustained
the gap, the more unit-level managers have controlled operating expenses
regardless of total revenue (and RevPAR!). The profit margin line
simply translates the operating profit dollars per available room to the
percentage of total revenues that falls to operating profit. The
operating profit margin for all-hotels has trended upward since 1991, and
peaked at 32.9% in 2000, meaning that almost 33% of the total revenue of a
property went straight to the bottom-line. The 2002 operating profit
margin is estimated to be 28.1%, which is higher than the operating profit
margin generated in 14 of the 20 years studied. This indicates that
while we know RevPAR has been declining at rates not seen over the past 15
years, managers have effectively handled operational expenses. The
sample of full-service hotels shows a similar pattern to that of the
all-hotels sample. Revenue increases are followed closely by
operating expense increases until the early 1990s, when the gap widens and
operating profit increases. The operating profit margin for
full-service hotels peaked in 2000 at 30.6% and registered an estimated
25.7% in 2002, one of the more operationally challenging years in the past
two decades. Limited-service
hotels also show an increasing operating profit over time as the gap
between total revenue and total operating expenses has widened. The
operating profit margin for limited-service properties peaked in 1997 at
42.6% and registered an estimated 35.6% in 2002. Operating
Profit Insights High
operating profits and profit margins can mean two things: sales are
increasing faster than expenses or operating costs are controlled
effectively. Based on the data examined by HRG, it appears that both
of these explanations apply to the average hotel in each sample.
Revenue began to increase in the 1990s and expenses followed at a lower
growth rate. However, this discrepancy in revenue and expense growth
rates was sustained over a decade, indicating that managers have been
effectively controlling costs since the early to mid-1990s. While
we have not delved too deeply into the RevPAR vs. ProfPAR issue, the data
suggest that ProfPAR will uncover economic phenomena that RevPAR will not.
ProfPAR is based on operating profit, which accounts for movements in both
revenues and expenses. Examining a 20-year trend of profit margin
illustrates that profit and revenue do not always follow the same trend.
As a result, examining unit-level profits is a logical next step in
establishing ProfPAR as the industry standard for measuring hotel
performance. Kristin
Rohlfs is a Senior Research Associate in the Atlanta office of The
Hospitality Research Group of PKF Consulting (HRG). Robert Mandelbaum
New
York Times -
The same forces that are mauling the airlines are taking a heavy
toll on the hotel business. "We're
seeing an unprecedented drop in demand," said Paul Whetsell, chief
executive of Interstate Hotels and Resorts, the largest independent
operator of hotels in the United States and Canada. "This is the
worst I've seen in 30 years." There
is a big difference between the industries, though: While the sour
economy, the terrorist attacks, the war in Iraq and now severe acute
respiratory syndrome (SARS) have pushed some airlines to the brink of
insolvency, hotels are, comparatively, thriving. "Despite
the fact that the business has never been in worse shape and the demand
for hotels rooms has never been weaker, the industry is surprisingly
financially healthy," said Michael Rietbrock, an analyst who follows
the lodging sector for Smith Barney. PricewaterhouseCoopers projects the
sector's earnings this year at $15 billion, down from $16.1 billion in
2002 but still a startling performance when measured against the airlines'
expected losses of $10 billion and the hotels' own losses of $5.7 billion
in 1991, in the aftermath of the Persian Gulf War. Business
travelers do not have to look far to discover the reasons for that success
-- an almost obsessive drive to slash costs and an equally grim
determination to stop self-destructive price-cutting. Consider
Interstate Hotels and Resorts, which manages nearly 400 hotels, including
Hiltons, Westins, Sheratons and Hampton Inns. Whetsell said room rates at
his hotels have eroded steadily in the past three years, and the hotels
often are just two-thirds full. In
response, the company has eliminated 15 percent of 38,500 jobs (many of
them part time) and has trained many of the remaining employees to handle
multiple tasks. Whetsell,
who acquired Interstate Hotels last summer and merged it with MeriStar
Hotels and Resorts to add more than 100 properties to its management
roster, also has reduced staff, and costs, by centralizing reservations
and purchasing for all hotels. Such
belt-tightening has been so effective that last year, the industry's
break-even occupancy rate dropped to 47 percent, down from 60 percent in
the mid-1990s, a PricewaterhouseCoopers study found. Guests
are grumbling about service cutbacks, but hotels have little choice. They
cannot raise rates. The war was almost the last straw in a tough year,
forcing some hotel companies to abandon their already-modest earnings
forecasts for this year. Nobody
foresees an early rebound. The number of business trips this spring is
expected to fall 2.5 percent from the spring of 2002 and 13 percent from
spring 2001, according to the Travel Industry Association. Occupancies
have fallen to an average 60 percent from 63 percent last year, and the
average room rate to $83, from $84 in 2002, Smith Travel Research says.
Hotel loan delinquencies are at their highest level since the early 1990s,
according to PKF Consulting. In
response, hotels are aiming at new markets. Interstate, for example, is
going after more group and government business, such as trade associations
and the military, though they typically pay lower rates. It even is
offering local residents discount cards at its restaurants. More
important, hotels are acting to stop the widespread discounting of the
past three years. "Hotels
are realizing that discounting doesn't stimulate demand," said Bjorn
Hanson, hotel analyst at PricewaterhouseCoopers. "It just shifts
market share around." Hotels
also are trying to rein in the sale of their rooms at steep reductions on
Web sites such as Hotels.com and Priceline.com. InterContinental Hotels Group Adds
Two New Hotels in Thailand Through
Relationship with President Hotel and Tower Hotels
to be Re-branded as InterContinental Bangkok and Holiday Inn Bangkok Singapore, April 22, 2003 – In a major boost to its
long-established presence in Thailand, InterContinental Hotels Group (IHG)
today announced that it will assume the management of two hotels in central Bangkok, to join its
InterContinental and Holiday Inn brands as InterContinental Bangkok and
Holiday Inn Bangkok. IHG will commence management of both hotels from July 2003.
The 381-room Le Royal Meridien Bangkok will then be rebranded to become
InterContinental Bangkok. The second hotel with 377 rooms, Le Meridien
President Bangkok, will undergo a US$13 million renovation and reopen as
Holiday Inn Bangkok in early 2005. The deal marks the start of a long term relationship between
IHG, President Hotel and Tower (PHT) and the Srivikorn and
Charoen-rajapark family group of Thailand. It continues IHG’s heritage
of lasting associations with prominent Thai partners, notably the 40-year
Siam InterContinental Bangkok partnership that was finalised last year
with the closure of that hotel for site redevelopment. Chalermbhand Srivikorn, Chairman of PHT said “After a long
period of very careful deliberation and review of our options, PHT has
decided to join the IHG family of hotels. We have found an alliance that
respects and shares our values and that is committed to building and
strengthening our relationship. IHG’s strong brands, first class support
systems, focussed business strategy and experienced management team will
enhance the revenues and returns we enjoy from the properties. We look
forward to a very long and fruitful relationship with InterContinental
Hotels Group”. A. Patrick
Imbardelli, Managing Director, InterContinental Hotels Group Asia Pacific
said, “We are honoured and proud to have secured a long term
relationship with the Srivikorn and Charoen-rajapark families and are
delighted to be adding these two important properties to our portfolio.
The PHT properties enjoy an imposing presence in the heart of Bangkok,
while the owning families have a very strong track record of successful,
long term ventures in hotels, property and other sectors. Through our
collaboration with PHT, we can again offer our guests superb
InterContinental accommodation in Bangkok and begin a renovation programme
that will lead to an exemplary Holiday Inn hotel”. The InterContinental Bangkok and Holiday Inn Bangkok are
located in Bangkok’s central business district and are ideally situated
for both business and leisure travellers. The two new hotels will further
enhance the wide range of destinations and experiences IHG offers its
guests travelling to or within Thailand, and will further extend IHG’s
industry leadership in Asia Pacific. The new properties will each benefit from access to Holidex
Plus, IHG’s state-of-the-art reservations system which generated US$3
billion in room revenue last year. Both hotels will also welcome guests
who take part in Priority Club Rewards, which, with its 15 million members
globally, is one of the largest loyalty programmes in the hotel industry.
The two new hotels will add to IHG’s established portfolio
in Thailand, which includes Crowne Plaza Bangkok, Holiday Inn Resort Phi
Phi Island and Holiday Inn Resort Phuket. PATA AND INDONESIA CELEBRATE WELL-ATTENDED CONFERENCE MEGAWATI HAILS ROLE OF TOURISM PROFESSOR KOH CALLS FOR CULTURAL UNDERSTANDING BALI IS BALI FOREVER CONFERENCE SPEECHES AVAILABLE TO PATA MEMBERS PATA AND SPTO SIGN MEMORANDUM OF UNDERSTANDING PATA AGM APPROVES CULTURAL DECLARATION PATA FOUNDATION TRUSTEES ASSESS PROJECT BIDS THAILAND AND MALAYSIA TO HOST PATA TRAVEL MARTS PATA ANNOUNCES AWARD WINNERS PATA NAMES NEW OFFICERS FOR 2003/2004 PATA STRATEGIC INTELLIGENCE CENTRE WORLDWATCH Travel Slump Drives Cendant's 1st-Quarter Profit Down 9.6% For 2003, Cendant said it would earn $1.35 a share to $1.37 a share, below the $1.42 a share estimated by analysts surveyed by Thomson First Call. In an email survey of
Business Traveller Asia-Pacific subscribers, more than four out
of five respondents have said that the Sars outbreak has affected
their travel. The survey was emailed to 912 selected subscribers on
April 11, with 182 responses received by April 17. Several respondents added a personal note. One
California-based reader said: "My work is starting to get
backlogged because of Sars. But I will not travel [to Asia] until
health officials have a test for Sars and a vaccine is found.
Believe me, the risk is much greater than the reward." Some respondents criticised official responses to the
spread of the virus. "China should be held responsible... due
to their lack of responsibility in reporting the Sars problem when
it first surfaced by trying to sweep it under the carpet," said
a reader from Bangkok, whose comment was echoed by several who
completed the survey. One respondent in Hong Kong said that the local government
"should take this thing more seriously and take drastic
measures to put an end to the problem, especially with visitors from
China," while a Singapore reader noted: "The problem... is
not only not being able to travel to affected areas, but [that]
businessmen in other countries may not be in the mood to receive
your visit." Not all comments were gloomy. "Personally, I think
there is too much panic," said a reader in Italy, while another
in Belgium said that he had decided not to cancel travel to
Singapore, judging "the fear [to be] exaggerated and amplified
by the media". "As long as the airports are open and the airlines are
flying, I will go on with business," said a reader in
Switzerland. But not even he was as bullish as the Singapore-based
subscriber, who is treating Sars as a unique business opportunity.
"No risk, no business," this optimist wrote. "Good at
the moment, no competition, space to expand!" We hope you find the results of this survey useful. Should
you require more details, please feel free to contact us. Peggy Teo Email: peggy.teo@businesstravellerasia.com
www.businesstraveller.com
NZ
Hotels catch chill over Sars scare
Stuff.co.nz -
Hotels are feeling the pinch as hundreds of Asian visitors cancel
trips to New Zealand because of the severe acute respiratory syndrome (Sars)
scare. Bookings
for April and May are down, with major tour groups too scared to travel
for fear of catching the deadly Sars which has killed more than 200 people
and infected nearly 4000 worldwide. Future
group bookings are also slowing, with overseas markets wary of planning
too far ahead. The
bookings reflect tourism figures previously released that bookings from
Asia for April to June were down 15 per cent. Rotorua's
Millennium Hotel general manager Tracey Thomas said his hotel had noticed
a major downturn from the Singapore, Taiwanese and Japanese markets and
the Hong Kong market had dried up completely. Usually
there would be about 550 guests a month from Asia. Japan
had cancelled the country's annual school trips to Rotorua, which Mr
Thomas said usually saw Rotorua "hum" at this time of year. "The
Japanese are very, very nervous travellers," he said. "They
are usually the first to stop travelling and this is no different. "But
I can understand where they are coming from. Would you send your 12, 13 or
14-year-old to the other side of the world while all of this is going
on?" Mr
Thomas said it was fortunate the Sars scare had happened during the New
Zealand tourism "down" season. The impact in summer would have
been far greater. "It
doesn't mean we have to lay staff off," he said. "We are just
encouraging staff to take leave during this slow period." Malaysia
lifts ban on tourists from three countries TravelWeeklyEast.com
- Malaysia has lifted
its ban on visa issuance on three SARS-hit countries with immediate effect
following strong criticisms and protests from Hong Kong and Taiwan,
slamming the curbs as “unnecessary” and harmful to bilateral and
tourism links. China
previously retaliated to the original move, by banning all organised tours
to Malaysia, Thailand and Singapore. The
lifting of Malaysia’s curb, imposed on April 8, applies only to visitors
from Canada, Hong Kong and Taiwan making social visits. They do not need
health certificates to enter the country. The
restriction for travellers from China and Vietnam remains. Acting
Prime Minister Datuk Seri Abdullah Ahmad Badawi said in a statement issued
Thursday evening that the decision to revise the temporary travel
restrictions was made because some of the countries had put in place
effective screening procedures for travellers. He
added that consultations are being held with China and Vietnam to request
them to strengthen the pre-departure screening measures for travellers to
Malaysia. Visitors
from these two countries will still be allowed to enter Malaysia with visa
and medical certification saying they are SARS-free. Hoteliers
and travel agents have welcomed the lifting of the curbs, hoping it will
boost business, which has been seriously affected firstly by the SARS
outbreak and exacerbated by the ban. A
recent survey by the Malaysian Association of Hotel Owners (MAHO) showed
hotels in Kuala Lumpur reported an average occupancy average occupancy of
only 46.47 percent this month compared to 67.31 percent in March. Individual
hotel occupancy ranged from above 70 percent for a few of Kuala Lumpur’s
leading hotels to about 20 percent for hotels outside the city. Sabah
hotels are the worst hit, with a 25 percent drop in average occupancy for
this month; Kuching between 10 percent and 15 percent, Penang about 15
percent, Johor Baru about 10 percent and Langkawi less than five percent Compensation
& Corporate Governance in East Asia Written
By: Keith Kefgen & Mark
Keith, HVS
International Not to long ago Eastern Asia’s economy was lauded as a financial miracle. Foreign business leaders and academic’s admired and studied the concept of Guanxi, (cooperation through personal networking). Then came the crash, the revered guanxi revealed itself as crony capitalism. Poor credit | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||